In this article I want to take you through a few of my favorite direct mailer ideas that have been proven to work over the years.

You don’t need to use all of these in one go but you should test one or two in each new mailing and see how your response changes.

Here we go…

1. Always use an indent at the start of a new paragraph because it will pull your readers in and make your copy like a greasy pole.

2. Try out using quotes in your headline because they always get attention.

3. Include honest reviews from happy customers in your copy. They make people trust you.

4. Make a story out of your copy and leave cliffhangers like the best soap operas do.

5. Be specific with your numbers.

6. Give your customers a frequently asked questions section.

7. Use all your styling tools like underlines and bolding but make sure that you only do it once in a while or it will loose impact.

8. Pay a little bit extra and send you stuff in colour.

9. Use lots of symbols in your copy. People love a question mark!

10. Try and write like you talk. You’re not trying to win any English awards here.

11. Include the readers name at the top of your mailer.

12. Test your headlines on Google AdWords before sending. This will show which one will pull the best.

If you follow these simple direct mailer ideas you will see your conversion rates and profit margins increase over time.

Make a note of what works and build on it maximizing your profits.

A competitive edge is what businesses are looking for in today’s market. This is where mobile marketing for business comes in. Mobile marketing is an essential tool especially when you are looking to drive traffic to your online business site.

Getting your traffic Share

There are several modes of operation of mobile marketing for business. These include click to call, click to map, and SMS texting and push notifications. By integrating mobile technology into your site, you not only reach your clients more quickly but you also get to more people faster than any other marketing method and at a fraction of the huge cost encountered when you use other marketing strategies.

1. Click to Call

Click to call is more or less the integration of a call button on your site page. This call button allows customers to call you from anywhere in the world. The click to call button can also be a gateway to chatting online or texting one on one with the interested client. It is a great way of promoting products or the services that you provide in real time. Click to call works two ways. The client can either request a call from the company or call the company through a number that is usually present on the web page.

Click to call has another more engaging feature called the video chat. This feature enables you to see the person you are chatting with and some advanced chatting systems will allow you to navigate the web page with the client and co-fill the required fields. An advantage of video chatting is the real time rapport that is created with the client when they enquire about your products or services. Probably the most notable feature of CTC, or click to call, is the accuracy in getting the required target group to better know what to expect from your business.

2. Click to Map

CTM, OR Click to map is a marketing strategy that employs software targeted at mobile users which aids in the creation of maps quickly and easily. Mapping is a great way of advertising the location of your physical business. It shows the exact location of your business and any other branches that your business has. In this way, your customers can locate your business without having to ask for directions, which may in turn make several, would be customers to ignore the seeming hassle.

3. SMS Text Messaging

SMS text messaging gives you the platform of interacting with your customers from your virtual office directly to their phones. By sending a short code to the willing customers, you acquire their cell number and it is automatically stored in your system database. The database storage system comes integrated into the software used for mobile advertising. SMS’s advertise directly to your target audience. About 100 million SMS’s per month are said to be sent out to potential clients in the European market alone in the attempt to advertise.

4. Push Notifications

Push notifications work like SMS but since it makes use of internet bandwidth, it is a free tool in mobile marketing business. It is cost effective but the disadvantage is that the end-user has the option of turning the application off. This will bar any future notifications from reaching him. Such notifications are turned off because they tend to interfere with activities that the phone user was using thus coming off as a nuisance when they are only an attempt at advertising.

5. QR Codes

These are codes sent to mobile operators from the internet. They come in handy because they have the potential of tracking sources that are offline in just the same way that they help analyze the tracking data on the online platforms.

Because of its property of user-controlled advertising, the consumer does not find it bothersome to receive texts on an occasional basis from the advertising company. This is because the interaction is initialed by the user and he can decide not to receive any more ads anytime he so chooses.

Mobile marketing for business is a niche in online marketing that has allowed millions of potential clients, access to products and services that would have otherwise been difficult to locate or find. Mobile marketing for business comes with the promise of getting a good targeted mobile to your place of business.

If you’re a Network Marketing consultant with any reputable company, you’re in a field of competitors that spans your state, the nation, and possible the globe. How do you compete on a scale like that? Most companies don’t have territories, which can be both a blessing and a curse. It’s a blessing because you can prospect anywhere, but it’s a curse, because you can have an inordinate number of consultants in one market – essentially flooding the market and diluting customer value. What’s a good consultant to do – especially a new consultant?

First don’t panic. Anyone can be successful in Network Marketing by understanding the need to distinguish yourself from your competitors. I’ve written about this before: You are the most important product your company has to offer, and what better way to promote yourself and what you have to offer than through your own website.

Most of you will see the word “website” and shut down. “I’m not computer savvy. I don’t know how to build a website.” Relax. The great thing about being in sales in this day and age is the fact that the playing field has been leveled by the introduction of template driven websites like Blogger and OfficeLive. Don’t wait! Get started now with these 3 top tips:

1. Secure a domain name. If possible secure your own name: “janesmith.com” or “martinjones.com”, etc. Always try for the “.com” domain when possible. There are dozens of online registrars, so there’s no need to pay more than a few dollars for a year’s subscription, and there are some sites that will give you a domain name free for the first year. Just don’t tie yourself into any kind of lengthy contract. If you’re just getting started, you won’t need a lot of bells and whistles. Just get the domain name.

2. Get blogging! I use and recommend blogger.com for all my blogs. It’s a great place to start, with a few different template options from which you can select a style that’s right for you. And it’s free! Since you’re just getting started, it needn’t be elaborate. Plus, because it’s part of the Google network of companies, you have the ability to get your pages indexed right away. Blogs are a great traffic source if you’re writing about valuable information that potential clients and customers will love.

3. Link ‘em up! You can actually “assign” your domain name to your blogger address. That way when someone types in your domain name address “janesmith.com”, they will be taken directly to your most recent blog post.

These are three top tips to build your direct sales business fast using the internet. But this only scratches the surface. It’s one of the fastest ways to start creating traffic for yourself and your business. Use your blog to tell people about you and your business – but be careful! Don’t get yourself blacklisted from your company for using terms, photos, or images/logos that are not approved by your home office. Using a personal website/blog to educate your public about you is a great way to build rapport and help people get to know, like and trust you – but it should never be a place to advertise your opportunity directly – then the site will look too “salesy” and not personal enough. Remember, this is like doing a personal introduction. Tell people what you’d like them to know before they do business with you, then use personal correspondence to encourage them to check out your company site for ordering or enrollment information.

Once you establish a relationship with a prospect, you have every right to promote your offerings – but not a moment before!

Online article marketing has become a very popular marketing technique. But many newcomers are wondering why their articles are often not producing any results. In most cases it is because they are not observing some of the most fundamental rules for article marketing writing. The following is a concise list of points you need to take into account when writing for article marketing.

First, it is clear that in order to direct a lot of traffic to the landing page of your website, you will need to write a lot of articles. The more you have unique articles related to the product or service you are promoting, the more people will have a chance to stumble upon these articles when they search for the associated keyword in Google. Uniqueness of the article is very important for article marketing, as Google could penalize duplicate articles.

Second, your article should have a structure. It should have a title, an introduction, a few content paragraphs, and a conclusion. A successful text for article marketing should have about 500 words. Articles that are too short will not appear as very serious, where as very long articles will discourage people from reading them until the end where you usually drop your the link to your website.

Third, for article marketing campaigns to be successful, each article you write should be based on a targeted keyword phrase. For example, if someone is looking for information on training poodles, he might use the keyword “how to train poodles” to search in Google. You should make sure your candidate keyword gets enough traffic and that competition from other websites targeting the same keyword is not too high. You should be using the keyword in the title of the article, in the introduction, in the conclusion, and within the body of the article. The keyword usage should represent about 2% of all the words in the article. Also wording your title in the form of a question evoking a solution to a particular problem could be a good way to retain the attention of the reader.

Fourth, your article should be easy and fun to read. If the reader wanted to find a formal, complicated and boring description of what he is looking for, he would have searched Wikipedia or other similar websites. You should keep in mind that if you were searching for something on the web you would probably type in something simple, clear and direct describing what you are searching, and you would hope for a simple, clear, direct, interesting, relevant and concise response. Some humor would not hurt either. A good guideline to get your readers to relate much easier to your article content is writing as though you were talking to a friend or member of your family. Writing in the first person (using term such “I” and “myself”, etc.) would also help achieve that.

Finally, you will need to include into your article the link to your website or the direct link to the merchant of the product or service you are promoting, if the directory you are submitting to allows it.

Make sure that the keyword is used in the link anchor, and try to word the anchor in a way that arouses the curiosity of the reader. It is also good practice to insert the link a second time if the directory allows it, using the “http://www.yourdomain.com” form, so that if the article is copied the link address does not get lost.

Following the above recommendations you will find that they are indeed very beneficial for article marketing as they will surely help your articles contribute to the success of your online marketing campaigns.