Crowd Marketing – How to Promote Your Business

With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.What is Crowd Marketing?A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.Crowd Marketing TechniquesThe most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.The Power of Social MediaAnother effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. For example, few web applications help the business identify the target audience of a product, their key influencer, their position and location within web domain and provides with the best crowd marketing strategy starting from content recommendation to target markets locating. These tools make implementation of your marketing strategies easier and more effective.The Lego Group, children’s toy builder company, has been leveraging the concept of crowd marketing since the 90′s; it has used the Internet effectively to transform website traffic into effective customers and revenues. The key idea to engage target customers from around the world is novel and simple – it asks toy builders and idea-makers to share their ideas about new toys. These ideas are published on the website and are open to million enthusiastic audiences. Any builder can upload his unique design built out of the combination of thousands of different block pieces. The models are placed to audiences for marking and the models that get highest marks are chosen for the award. Moreover, the company uses fans’ ideas and models to build its toys from. Recently, it has created builds from the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular builds from the company for years. The company has been adopting social media-based marketing campaign to increase its audience reach and enhance revenues. Last year, the company has earned about $4 trillion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company may be set as an example for all businesses who wish to adopt crowd marketing strategies.

Better Market Timing Increases Profit Potential

Trading the markets, whether it be the Stocks, Futures or FOREX, provides the opportunity to make profits by taking a position in the correction direction.

The idea is to buy low and sell high, either in that order or in reverse order (sell high, then buy it back low).

There are different time-frames in which one can trade from. You can day trade, where you only hold your position for a matter of minutes, perhaps hours, but rarely overnight. You can position trade, where you may hold positions for one or more days. Or you can be a longer-term trader, holding your positions for weeks or months.

The time frame one chooses to trade has a strong correlation to the degree of risk the trader is willing to be exposed to. For example, a day trader who only wants to capture quick short-term moves within the day will only want to risk a very small amount per trade, since this type of trader is only looking to capture small profit moves. The position trader who holds a position for a day to a few days may allow a little more risk exposure, since more profit is being expected. The same goes for long-term traders that hold a position for several weeks. With a much larger profit objective, this type of trader usually has a wider protective stop-loss for a higher risk exposure, in order to not get stopped out too early by the market’s normal swing behavior.

While the time-frame one chooses to trade has a direct correlation to profit potential and risk exposure, so does Market Timing methods.

Consider the following example of a position trader:

The position trader is looking to catch a new move usually based on the daily chart. This trader believes that the market will likely move higher real soon and has the potential to rise for several days. The market timing method used by this trader often sees the market already two or three days into the move before getting the signal to enter. Because of this, the trader usually will put the initial protective stop just below the start of the new move. Due to the lagging nature of the timing indicators used, that can be a substantial risk exposure and would require a profit objective that exceeds the risk based on the winning ratio of the method used. In other words, if the timing method has an accuracy of 50% of producing good timing, the profit objective needs to be greater than the risk exposure to come out ahead over time. Yet, the more lag in the market timing approach, the lower the percentage of catching good trades enough profit to more than cover the risk exposure. Even a timing method that had a lot of lead time would expose the trader to higher risk because the market would still be moving against your position for a period of time before it turned as anticipate by the lead indicator (if it turns, that is).

Now consider what would happen if you had a timing method that had very little lead or lag time. The trader, having confidence in the timing method being very tight (the turn occurs soon of the signal), would not have to put on a large stop-loss because the turn is expected to occur right away. This drastically lowers risk exposure. In addition, this would increase the profit potential because the trader can now get into the trade as soon as the turn is occurring rather than waiting for late signal where the move is two or more days already in progress.

It should be clear by these two examples how important Market Timing really is. While it is true that you should have good money and risk management, the ability to act on your signals when you get them, Market Timing makes all these other things much better. Better Market Timing means higher confidence, which goes well toward trader psychology. It lowers risk, making risk and money management better. It allows for the potential to catch more of the move, which goes toward greater profit opportunities.

As a professional Market Analyst for two decades now, I’ve seen all sorts of different Market Timing methods. There are many approaches to Market Timing, and I personally have a lot of respect for a number of tools used for this purpose.

When it comes to indicators, I have found that the oscillator types such as the Stochastic and MACD provide useful insight into the ebb and flow of price action. You may catch a few moves as soon as they start, but you will also be too early or late on many as well. Use them to get a good handle on DIRECTION and DURATION. Moving averages help in getting an overall feel for trend, but they lag and in my opinion are not precise enough for precision market timing. What I have found to be best for Market Timing, and should be used in conjunction with oscillators for DIRECTION, are what I call “turn dates”. You can calculate basic turn dates using Fibonacci ratios, or you can do so using Gann counts. There are several methods that the trader can employ for anticipating the day that a bottom or top will occur. Once you find an approach that has a high degree of accuracy based on your own testing of it, you are well on your way to trading with LESS RISK and HIGHER PROFIT POTENTIAL than if you just rely on leading and lagging indicators, chart patterns, or simple support/resistance calculations.

Direct Mailer Ideas – 11 Rules of Direct Mail Marketing!

In this article I want to take you through a few of my favorite direct mailer ideas that have been proven to work over the years.

You don’t need to use all of these in one go but you should test one or two in each new mailing and see how your response changes.

Here we go…

1. Always use an indent at the start of a new paragraph because it will pull your readers in and make your copy like a greasy pole.

2. Try out using quotes in your headline because they always get attention.

3. Include honest reviews from happy customers in your copy. They make people trust you.

4. Make a story out of your copy and leave cliffhangers like the best soap operas do.

5. Be specific with your numbers.

6. Give your customers a frequently asked questions section.

7. Use all your styling tools like underlines and bolding but make sure that you only do it once in a while or it will loose impact.

8. Pay a little bit extra and send you stuff in colour.

9. Use lots of symbols in your copy. People love a question mark!

10. Try and write like you talk. You’re not trying to win any English awards here.

11. Include the readers name at the top of your mailer.

12. Test your headlines on Google AdWords before sending. This will show which one will pull the best.

If you follow these simple direct mailer ideas you will see your conversion rates and profit margins increase over time.

Make a note of what works and build on it maximizing your profits.