Direct-Response Marketing – Three Reasons Why Direct-Response Can Boost Sales Almost Immediately

Direct-Response Marketing is often thought of only in its most basic form…direct mail.

But direct-response (or “DR”) isn’t limited to mail. It can be used for websites, email, print ads, case studies, brochures, and much more. DR copy is one of the fastest ways to boost your bottom line.

You do want to boost your bottom line, don’t you?

Here are three reasons why you should use DR marketing for your websites, emails, brochures, print ads, and any other piece of copy you can think of:

You know right away if an ad is working

Branding, by nature, takes time to be effective (if it’s ever effective).

Direct-Response, on the other hand, gives you immediate feedback. If you publish an ad on Monday, and aren’t getting calls that day, you know the ad didn’t work.

If an ad fails, you can kill it and never run it again.

Which leads to the next point…

It gives you more control

Branding can’t be measured because a brand ad isn’t asking for an action.

Because DR ads ask for action, you can measure the effectiveness of each ad and each medium.

You get to learn how much you are paying per customer, per lead, the cost per sale, and any other metric that’s important to you (such as the price customers are willing to pay).

Speaking of different mediums…

Once you find something that works, you can easily apply it to other mediums

One of the hardest parts of running a business is finding the benefits and sales messages that appeal to your customers.

With branding, you can never be 100% sure what’s working (because your goal is to expose people to your brand, not get an immediate sale).

With DR, you know exactly what’s working, and once you find a sales appeal that works, you can apply it to every medium.

Direct-Response also helps with product and service development. If you find that “fast results” sells more than “low-cost”, you can create products that help meet your customers need for speed.

There’s only one problem…

Branding ads are often very creative, beautiful, and a lot of fun to make.

But, you must always ask yourself…is the purpose of your ad to please people, or is it to make you money?

Would you rather hear people tell you that you’ve created a beautiful ad, or would you rather watch your bank account grow?

Are you ready to give direct-response marketing a try?

If you are, I have something that I think you’ll love.

Writing Tips For Article Marketing

Online article marketing has become a very popular marketing technique. But many newcomers are wondering why their articles are often not producing any results. In most cases it is because they are not observing some of the most fundamental rules for article marketing writing. The following is a concise list of points you need to take into account when writing for article marketing.

First, it is clear that in order to direct a lot of traffic to the landing page of your website, you will need to write a lot of articles. The more you have unique articles related to the product or service you are promoting, the more people will have a chance to stumble upon these articles when they search for the associated keyword in Google. Uniqueness of the article is very important for article marketing, as Google could penalize duplicate articles.

Second, your article should have a structure. It should have a title, an introduction, a few content paragraphs, and a conclusion. A successful text for article marketing should have about 500 words. Articles that are too short will not appear as very serious, where as very long articles will discourage people from reading them until the end where you usually drop your the link to your website.

Third, for article marketing campaigns to be successful, each article you write should be based on a targeted keyword phrase. For example, if someone is looking for information on training poodles, he might use the keyword “how to train poodles” to search in Google. You should make sure your candidate keyword gets enough traffic and that competition from other websites targeting the same keyword is not too high. You should be using the keyword in the title of the article, in the introduction, in the conclusion, and within the body of the article. The keyword usage should represent about 2% of all the words in the article. Also wording your title in the form of a question evoking a solution to a particular problem could be a good way to retain the attention of the reader.

Fourth, your article should be easy and fun to read. If the reader wanted to find a formal, complicated and boring description of what he is looking for, he would have searched Wikipedia or other similar websites. You should keep in mind that if you were searching for something on the web you would probably type in something simple, clear and direct describing what you are searching, and you would hope for a simple, clear, direct, interesting, relevant and concise response. Some humor would not hurt either. A good guideline to get your readers to relate much easier to your article content is writing as though you were talking to a friend or member of your family. Writing in the first person (using term such “I” and “myself”, etc.) would also help achieve that.

Finally, you will need to include into your article the link to your website or the direct link to the merchant of the product or service you are promoting, if the directory you are submitting to allows it.

Make sure that the keyword is used in the link anchor, and try to word the anchor in a way that arouses the curiosity of the reader. It is also good practice to insert the link a second time if the directory allows it, using the “http://www.yourdomain.com” form, so that if the article is copied the link address does not get lost.

Following the above recommendations you will find that they are indeed very beneficial for article marketing as they will surely help your articles contribute to the success of your online marketing campaigns.

Is Marketing Direct Sales Different From Multi-Level Marketing?

Some years ago, I partnered with my first multi-level marketing company or MLM, not knowing exactly what a MLM company was. I thought I was just selling makeup and getting others to join me. Once I got into the industry, my eyes opened up to the conglomerate of marketing direct sales companies and all the various types of direct sales companies. There is multi-level marketing, network marketing, affiliate marketing, internet marketing and whatever other phrase that is hot for the new year. In either case, I was confused. I am always coming across people who don’t understand the difference between the different types of companies so I figured I will break it down simply for you all. In today’s blog I will focus on multi-level marketing.Marketing Direct Sales: Direct Sales is an industry in which companies sell their products or services directly to consumers through a distributorship.Basically, think of the term “direct sales” as the broad category for multi-level marketing and affiliate marketing. Marketing direct sales also goes beyond these two types of companies. There are also single-level companies that typically include industries such as real-estate and financial services. Single-level in which distributors are just compensated for the work that they do.Marketing Direct Sales: Multi-Level MarketingMulti-Level Marketing (MLM) is an industry in which individuals or an individual entity, called distributors, sell a company’s products or services through a down-line of distributors.In MLMs, individuals are able to purchase the right to sell a specific company’s products or services and are able to earn a commission on the items she or he sells. What makes multi-level marketing so attractive is that not only do you earn a commission on the products/services you sell, but you also earn a commission on sales when people join the business under you.In product based companies, like Mary Kay, Amway, Organo Gold, etc., distributors are able to buy products at wholesale and sell them at retail, which is usually a 50% markup on the wholesale price.In service based companies, like Legal Shield, ACN, etc. distributors are required to utilize the service to maintain their distributorship.Additionally, as distributors bring more people into the company and sell more products they are able to achieve certain rankings.MLMs are based around rankings that incentivize people to produce more. As you move up the ranks, you are able to earn higher commissions and earn additional bonuses.Marketing Direct Sales: The Downside of Multi-Level MarketingThe multi-Level marketing industry is often associated with a lot of negativity. Typically, when you hear the words network marketing or MLM, you will hear the following: SCAM! Before there were concrete regulations in place, there were people marketing direct sales illegally. There were many fly-by-night companies that came on the scene that were doing illegal activities such as Ponzi schemes. The issue here is that the majority of commissions were made off of bringing people into the business instead of selling products or services.However, the Fed shut down many of these companies years ago. However, be mindful there are still a few illegal companies lingering out there.Marketing Direct Sales: ConclusionOverall, this is a viable industry that allows anyone to make a solid living and for the real go-getters an opportunity to create wealth. Deciding to partake in this industry depends on what you are looking for. Fortunately, there are a variety of companies for everyone. Whether you like to do home parties selling makeup, jewelry, I’ve even seen bread! There are also online businesses.I suggest that you give marketing direct sales a try. If you are looking for a specific opportunity, I have a few options that I can suggest for you. I have participated in network marketing, affiliate marketing and online marketing so I have some experience to share.Comment below and share!