Writing Tips For Article Marketing

Online article marketing has become a very popular marketing technique. But many newcomers are wondering why their articles are often not producing any results. In most cases it is because they are not observing some of the most fundamental rules for article marketing writing. The following is a concise list of points you need to take into account when writing for article marketing.

First, it is clear that in order to direct a lot of traffic to the landing page of your website, you will need to write a lot of articles. The more you have unique articles related to the product or service you are promoting, the more people will have a chance to stumble upon these articles when they search for the associated keyword in Google. Uniqueness of the article is very important for article marketing, as Google could penalize duplicate articles.

Second, your article should have a structure. It should have a title, an introduction, a few content paragraphs, and a conclusion. A successful text for article marketing should have about 500 words. Articles that are too short will not appear as very serious, where as very long articles will discourage people from reading them until the end where you usually drop your the link to your website.

Third, for article marketing campaigns to be successful, each article you write should be based on a targeted keyword phrase. For example, if someone is looking for information on training poodles, he might use the keyword “how to train poodles” to search in Google. You should make sure your candidate keyword gets enough traffic and that competition from other websites targeting the same keyword is not too high. You should be using the keyword in the title of the article, in the introduction, in the conclusion, and within the body of the article. The keyword usage should represent about 2% of all the words in the article. Also wording your title in the form of a question evoking a solution to a particular problem could be a good way to retain the attention of the reader.

Fourth, your article should be easy and fun to read. If the reader wanted to find a formal, complicated and boring description of what he is looking for, he would have searched Wikipedia or other similar websites. You should keep in mind that if you were searching for something on the web you would probably type in something simple, clear and direct describing what you are searching, and you would hope for a simple, clear, direct, interesting, relevant and concise response. Some humor would not hurt either. A good guideline to get your readers to relate much easier to your article content is writing as though you were talking to a friend or member of your family. Writing in the first person (using term such “I” and “myself”, etc.) would also help achieve that.

Finally, you will need to include into your article the link to your website or the direct link to the merchant of the product or service you are promoting, if the directory you are submitting to allows it.

Make sure that the keyword is used in the link anchor, and try to word the anchor in a way that arouses the curiosity of the reader. It is also good practice to insert the link a second time if the directory allows it, using the “http://www.yourdomain.com” form, so that if the article is copied the link address does not get lost.

Following the above recommendations you will find that they are indeed very beneficial for article marketing as they will surely help your articles contribute to the success of your online marketing campaigns.

Top 5 Blogs for Direct Sales Professionals

Talking about blogs there are a lot of great sales blogs out there. Choosing only 5 among the long list of direct sales blogs is really tough. Nevertheless allow me to just share the top 5 blogs which I find to be informative and helpful. These blogs contain ideas and information worth reading and be implemented along with a reliable network marketing software.

Looking for a good sales blog? Read on, this is in no particular order:

1. Dave Stein’s Blog. This blog provides information about the sales training industry. A must read as it is a great resource on sales training. Here are some of his latest posts: 9 Big Mistakes Entrepreneurs Make About Selling, Is Solution Selling Dead or Just Misunderstood?, How to Build Trust as a Selling Competency, Warning: Sales Tips are Hazardous to your Health.

2. Art Sobczak’s Telesales Blog. This blog provides how to tips, processes and rants on prospecting, Tele sales, all sales and more. The blog is full of great ideas plus occasional voicemail messages from sales people. His latest blog posts are: Ask Buyers How They Want to be sold to, Avoid Rejection by Changing Your Reaction, Show Them the Money to make more of your Own, Don’t Sell Needs, Give them what they want.

3. The Sales Hunters, Sales Motivation Blog. A blog by Mark Hunter, a leading sales expert and speaker. The blog is consistently and continually updated with real sales tips, ideas, and tools that you can immediately put into practice. His latest posts are: Your Eyes are telling the Customers if you believe in your Price, Are Cancelled Appointments Really a Complete Loss?, What have you learned lately about your customers? Are you a High-Performing Sales person?, Speed Dating With Your prospects.

4. Partner’s in Excellence Blog. A blog by David Brock. Here you will find his views on a variety of business, sales, marketing, and leadership topics. David works with sales organizations to improve their performance. Latest blog posts: Metrics Matter, but which ones? It Still is all about Implementation and Execution, The New Office, and Work Life, Sales Management SOP, Creating excuses to keep Going Back to the Customers.

5. Jonathan Farrington’s Blog. Jonathan owns a sales consultancy in London and Paris. The best description for this blog is smart and very informative. Some of his latest posts are: Sales Quotas, High Jumpers and Hockey Sticks, The Correlation between Devotion, Commitment and Success, A Seriously Flawed New Management Theory.

How Do You Craft Your Message To Market Yourself And Your Top Direct Sales Company?

Are you feeling stuck when it comes to figuring out how to craft your message so you can reach your target audience for your top direct sales company?

Is it challenging trying to figure out how to provide true value content to really help solve the problems of your target audience?

To craft your specific overall message, focus on your why, your mission.

If you’re like me, there used to be times when I felt like I was frantically running on a huge hamster wheel, going round and round and not making any real progress.

So, what’s the secret?

The answer is that there’s NO SECRET!

You must first know your mission, your why, with complete clarity. It’s okay if at first you think you know your why, but aren’t really sure. It may take time to refine it and redefine it. Accept your starting point and start taking action. Over time the clarity will come.

Then you must make an absolute commitment to doing what it takes and start working on yourself to become the leader you need to be to achieve the success you crave with your top direct sales company.

Determine your target audience and get into their heads, understand their mindset. Figure out their problems and challenges. There are all sorts of ways to do this. Be creative.

Start acquiring and building the knowledge needed to develop the skill-sets to build your value. This will be the best way to be able to help solve the problems your target audience is experiencing. Figure out the solutions yourself!

Start to produce your content.

What type of content? Again, this goes back to your message.

Use your passion from your WHY and translate it into your message, the “What I can do for you” message you want to use to get the attention of your target audience for your top direct sales company

You must have complete integrity. If you don’t, it will come back to haunt you and all of your efforts will go down the toilet.

Always be honest and truthful. Do not try to sell. Do learn how to use attraction marketing to get the attention of those you are trying to reach. Build relationships with them using the combination of your integrity, honesty, forthrightness and your ability to provide real value via your content.

The more value you can provide, the more prospects you will attract, the more relationships based on trust you will build an the more success you will experience.

Reflect on your WHY and figure out how you can follow through on it, to fulfill your heartfelt mission to serve others.

What actions do you need to take to make it happen? What is your message?

Break it down step by step. Be passionate. Be focused. Be committed (and NOT to an insane asylum!). Do NOT listen to naysayers as they will only steal your dream.

Figure out how to communicate the message behind your WHY to the masses and get it out there! Take consistent action.

Work on yourself, your mindset. Develop absolute belief in yourself! Now get to work by taking daily action. Focus on using your personal strengths to help others.

Get to work on figuring out your personal message, craft it thoughtfully, and then get it out to the world via your content to attract your target audience by letting them know you can help solve their problems.

You figure out the solutions, provide them in your valued content, build trust, attract prospects and you will find success with your top direct sales company by marketing the combination of your leadership and your value based, strategically crafted message.

Peter’s passion is “To Wake People Up And Inspire Them To Learn How To Find The Potential Within” so they can realize their dreams and goals… with passion.

He recently received the PRO U 2012 “Servant Leadership Award”, is a member of their Leadership Corps Group and was the April 2012 Spotlight Member of the Month. He is an author, internet marketer and success coach. He has an MBA from a top 10 university and has experience in travel, import/export, telecommunications, network marketing, and as an independent real estate investor for 12+ years.