Direct Sales Success – 3 Tips to Build a Better Website

If you’re a Network Marketing consultant with any reputable company, you’re in a field of competitors that spans your state, the nation, and possible the globe. How do you compete on a scale like that? Most companies don’t have territories, which can be both a blessing and a curse. It’s a blessing because you can prospect anywhere, but it’s a curse, because you can have an inordinate number of consultants in one market – essentially flooding the market and diluting customer value. What’s a good consultant to do – especially a new consultant?

First don’t panic. Anyone can be successful in Network Marketing by understanding the need to distinguish yourself from your competitors. I’ve written about this before: You are the most important product your company has to offer, and what better way to promote yourself and what you have to offer than through your own website.

Most of you will see the word “website” and shut down. “I’m not computer savvy. I don’t know how to build a website.” Relax. The great thing about being in sales in this day and age is the fact that the playing field has been leveled by the introduction of template driven websites like Blogger and OfficeLive. Don’t wait! Get started now with these 3 top tips:

1. Secure a domain name. If possible secure your own name: “janesmith.com” or “martinjones.com”, etc. Always try for the “.com” domain when possible. There are dozens of online registrars, so there’s no need to pay more than a few dollars for a year’s subscription, and there are some sites that will give you a domain name free for the first year. Just don’t tie yourself into any kind of lengthy contract. If you’re just getting started, you won’t need a lot of bells and whistles. Just get the domain name.

2. Get blogging! I use and recommend blogger.com for all my blogs. It’s a great place to start, with a few different template options from which you can select a style that’s right for you. And it’s free! Since you’re just getting started, it needn’t be elaborate. Plus, because it’s part of the Google network of companies, you have the ability to get your pages indexed right away. Blogs are a great traffic source if you’re writing about valuable information that potential clients and customers will love.

3. Link ‘em up! You can actually “assign” your domain name to your blogger address. That way when someone types in your domain name address “janesmith.com”, they will be taken directly to your most recent blog post.

These are three top tips to build your direct sales business fast using the internet. But this only scratches the surface. It’s one of the fastest ways to start creating traffic for yourself and your business. Use your blog to tell people about you and your business – but be careful! Don’t get yourself blacklisted from your company for using terms, photos, or images/logos that are not approved by your home office. Using a personal website/blog to educate your public about you is a great way to build rapport and help people get to know, like and trust you – but it should never be a place to advertise your opportunity directly – then the site will look too “salesy” and not personal enough. Remember, this is like doing a personal introduction. Tell people what you’d like them to know before they do business with you, then use personal correspondence to encourage them to check out your company site for ordering or enrollment information.

Once you establish a relationship with a prospect, you have every right to promote your offerings – but not a moment before!