Engagement Marketing Will Boost Your Sales

Traditional marketing approaches are about targeting and educating your market about your products and services with the ultimate aim of making a sale.

Engagement marketing is a much more interactive approach. It encourages your clients and potential customers to communicate directly with you to share their thoughts, comments, reviews and recommendations.

By doing this you can better shape your products and services to meet their needs, you can improve your and content and delivery based on their feedback, you can help drive more interest in your business and ultimately generate more sales.

As it is so quick and easy for people to share their views through Facebook or Twitter or other social media sites it makes sense to directly engage with new and existing clients as potential opinion formers and advocates of your business.

So how do you make it happen? Well to some extent I am sure you do this already in your business but maybe you don’t have a planned approach.

To get you started here are three tips to help you develop your own engagement marketing strategy.

1. Take a step back and review what it is like to be a client of YOUR own business! We are often so embedded in what we do that it is easy to lose sight of what our own clients feel about the whole experience. Simple things such as the language you use in your emails, your voice messages and your response times can send a signal about how you connect and communicate with your clients.

2. When you examine each stage of your customer’s experience from the first to last point of contact you can start to work out ways in which you can enhance, develop and maintain that relationship with them. For example, offering an opt in choice of how best to stay in touch and communicate with them whether via phone, face to face, email, social media or direct mail can encourage more subscriptions to your services and ways to stay in touch, as long as you maintain this with relevant content and exclusive or special offers.

3. Make it easy for clients to start participating with you and your business by inviting them to share their views and opinions. This can range from sending out surveys, speaking to them directly, inviting comments on your blog or videos or starting a discussion topic on a forum or social media site. You can also host events such as in person taster sessions, teleclasses and webinars followed by a question and answer session so that you can better understand your clients’ needs and concerns while giving them the chance to get to know you.

The most important point of engagement marketing is that you are opening the doors to more involvement with your clients and potential clients. With this in mind it’s vital that you value and respect their opinions and that you make them feel welcomed, acknowledged and encouraged.

Oh… and don’t be afraid of negative comments because at least you get to hear about them and can take action to change and improve the situation!