Direct Marketing With Landing Pages – Why You Should Consider Using Them

Landing pages versus general website searching has been an ongoing debate in our monthly business luncheons for a long time now. A landing page becomes a marketer’s tool for lead conversion say its proponents. This is not your regular website. Simply put, a landing page is designed for one specific purpose: to persuade a website visitor to take immediate action.The Oak Hill Business Leadership Group meets to share information and ideas on ways to increase profits in our little corner of heaven we call home. As with any other team we debate the pros and cons of the subjects we talk about. This month we all listened to George Jenkins talk about his experience with landing pages as part of a direct marketing campaign.George owns Oak Hill Home Constructors. If you need a new roof, fence, windows or addition to your home George is the man to call. Because he does offer a myriad of services his website is full of information. He knows that today people are more apt to go to your website to get more information than to call you on the phone. If your company does not have a website, then… we will not get into that scenario right now. Suffice to say if your company does not have a website then your chances of any kind of real growth is going to be substantially limited. It IS the 21st century after all.But I digress. Oak Hill Home Constructors has a great website where the home page talks about the company in general terms and offers links to other pages for more specific information. George found it annoying and time consuming to be constantly changing his home page when he had something special he wanted to promote. He chose instead to create a landing page along with his direct mail marketing to attract potential clients and it worked.Last month George wanted to advertise a roofing special. After purchasing a list of homeowners whose property is 15 years old or more he designed a postcard that “teased” the recipient. The tease directed the prospect to a landing page where George had more information about the special and a form link to get a free cost analysis. Instead of having the postcard recipient going to their general website, Oak Hill Home Constructors was able to focus the marketing on one particular place thanks to using a landing page.Here is what George learned in the process.A conventional landing page will be a one page website. It will have a very meaningful headline which should grab the visitor’s attention immediately. It typically has one or more “hero’ images, but the design must be secondary to the messaging, as this will instruct your visitor in what you want them to do. ¬†You do not want the design elements to distract from the messaging.Normally there is no navigation off of the page including to your website. One of the most important elements is the opt-in form. This can be very simple with first name and email or it can have much more information requested. Be careful though. Remember that the more information you request before the final sale, the more people will tend to walk away without completing the transaction.A landing page is the marketer’s tool for lead conversion. Whether that action is to sign up for a mailing list, order a product, or download a free report, a well-designed landing page can mean the difference between hundreds (or even thousands) of “action-takers” or merely a handful. Driving traffic to your landing page is only one small part of the conversion process. Once a visitor arrives at your site, make sure to let your copywriting skills shine.Then sit back and watch the conversions flow!After hearing about George’s success we all agreed using a landing page along with direct mail marketing was something we are all going to try in the future.Have you seen success with landing pages too?

Direct Mail And YouTube For Getting More Website Traffic

Getting website traffic isn’t hard at all. You may have come across multiple books, courses, articles, and blogs about how to get traffic, and they all may have sounded daunting. But you should know that it’s quite easy, and once you get the hang of it, you’ll be making the money in your business that you deeply desire.

In today’s lesson, I want to share with you some things that you can do to make your online business a success. And specifically, I want to talk about traffic generation. This is a term that you will hear a lot online, and it’s very important that you understand the concept, and how to make it a reality.

There are a lot of ways to get traffic to a site. There are a few free ways to get traffic to your site that you should never do, because they’re simply ineffective. 99.99% of the time (I had to leave the.01% out), these strategies will just waste your time, and you won’t have the opportunity to make any money.

Let me share with you some traffic generation tips that you can use to take your business from zero to hero in a short period of time. You should know that this process is fairly easy, and that they aren’t expensive to put into action. These actually fall into the category of “free marketing”, but their effectiveness makes them incredibly worthwhile. Here’s the first traffic strategy that you can use:

1) Direct mail

Direct mail can be amazingly profitable. When combined with backend marketing, the success that you can have is tremendous. However, instead of sending out letters to backend customers, I prefer using postcards. Postcards are cheap, and you don’t have to “open” them.

With direct mail letters, your recipients have to take an extra step in opening the envelope. This alone can get your letter tossed in the trash without even opening it. So make it easy on your customers and prospects. Send out a postcard that can lead them back to your site, and have them opt-in to your email newsletter, or have them buy a product. Here’s another way to get traffic:

2) YouTube

Creating YouTube videos isn’t a complex thing to do. All you need knowledge of is how to operate a camera, and how to look good on camera. Once you’ve created your video, upload it to YouTube and start getting traffic from it. If sitting behind a camera isn’t your style, then you should consider creating something called a “screen cast”.

A screen cast is simply a video that records your computer screen. Depending on the software that you use and the components of your computer, your voice can be heard easily while the video records. The better the video, the better your chances are of having someone subscribing to you on YouTube, and getting repeat visitors whenever you upload something new.

These 2 traffic techniques are available for use and you can start doing them right away. It’s very easy to get traffic to a site. It takes time, but you can reach it if you remain positive and continue to market your site to the best of your ability.

Super Affiliate Marketing Now

There are several ways that people go about making a living. Some take up ordinary day jobs where they spend hours in the office to be able to earn a paycheck. There are some who take up personal businesses as their means of survival. At the end of the day, the ends justify the means and it is all about making money. One of the best ways to do that is by getting a business that they can comfortably do from the comfort of their own home. Picture a scenario where you never have to leave the house and weave through traffic for you to make it to the office. Imagine never having to wake up early or have to answer to a terrible boss. Think about having all the time in the world to spend with friends or being there for all the family functions and never having to miss an important occasion simply because you had work commitments. No, this is not a dream. This is very possible if you choose to take the path taken by many other people who know the goodness of being independent. Yes, the answer lies in being your own boss. You must be asking yourself by now: how is that even possible? The answer is simply super affiliate marketing.

The advancement in technology brought with it a great invention in the form of the internet. This introduced new and improved ways of doing things. A lot of people got swept by this wave of change and it is amazing to look at the number of people who actually do their transactions online. The internet has thus become one of the richest hunting grounds for people who are looking to market their products or services. It is an excellent tool one can use to spread information and is therefore worth considering for anyone who is looking to market a product or service. A definite way to make continual profits is through marketing online. Affiliate marketing is one of the businesses that one can do from the comfort of their own home. All one requires is to have a computer and a stable access to the internet. There a lot of companies who would be willing to pay to have their products marketed.

The way this works is that the merchant which is the company that wants to have its products advertised pays you the affiliate to direct people to their website. You actually get to earn some commission for all the people who get directed to their website and the ones who actually purchase the products. The amount you earn is based on the products that you choose to market and the agreement that you have with the client. There are no fixed hours for working and you can work at any time you want while making as much as you want. The compensation you make gets deposited directly into your bank account. It does not require any experience and all one needs is the will to learn and a stable internet connection. Once you decide to take it up, there are various information sources available to you that can show you how to direct traffic through keyword searches and setting up blogs among other internet applications.