Direct Mail And YouTube For Getting More Website Traffic

Getting website traffic isn’t hard at all. You may have come across multiple books, courses, articles, and blogs about how to get traffic, and they all may have sounded daunting. But you should know that it’s quite easy, and once you get the hang of it, you’ll be making the money in your business that you deeply desire.

In today’s lesson, I want to share with you some things that you can do to make your online business a success. And specifically, I want to talk about traffic generation. This is a term that you will hear a lot online, and it’s very important that you understand the concept, and how to make it a reality.

There are a lot of ways to get traffic to a site. There are a few free ways to get traffic to your site that you should never do, because they’re simply ineffective. 99.99% of the time (I had to leave the.01% out), these strategies will just waste your time, and you won’t have the opportunity to make any money.

Let me share with you some traffic generation tips that you can use to take your business from zero to hero in a short period of time. You should know that this process is fairly easy, and that they aren’t expensive to put into action. These actually fall into the category of “free marketing”, but their effectiveness makes them incredibly worthwhile. Here’s the first traffic strategy that you can use:

1) Direct mail

Direct mail can be amazingly profitable. When combined with backend marketing, the success that you can have is tremendous. However, instead of sending out letters to backend customers, I prefer using postcards. Postcards are cheap, and you don’t have to “open” them.

With direct mail letters, your recipients have to take an extra step in opening the envelope. This alone can get your letter tossed in the trash without even opening it. So make it easy on your customers and prospects. Send out a postcard that can lead them back to your site, and have them opt-in to your email newsletter, or have them buy a product. Here’s another way to get traffic:

2) YouTube

Creating YouTube videos isn’t a complex thing to do. All you need knowledge of is how to operate a camera, and how to look good on camera. Once you’ve created your video, upload it to YouTube and start getting traffic from it. If sitting behind a camera isn’t your style, then you should consider creating something called a “screen cast”.

A screen cast is simply a video that records your computer screen. Depending on the software that you use and the components of your computer, your voice can be heard easily while the video records. The better the video, the better your chances are of having someone subscribing to you on YouTube, and getting repeat visitors whenever you upload something new.

These 2 traffic techniques are available for use and you can start doing them right away. It’s very easy to get traffic to a site. It takes time, but you can reach it if you remain positive and continue to market your site to the best of your ability.

Direct Response Copywriting – What Is the Big Idea? (It Is More Important Than You Think)

While it is true that people buy for emotional reasons and justify their decision with logical reasons. They also read ads to satisfy their curiosity. Especially when you pique their interest with a new and engaging idea.

The idea that Dove has one quarter moisturising cream so it won’t dry your skin out like soap can is actually a really intriguing idea.

To anyone who is looking for an alternative to traditional soap this idea of lather themselves in moisturising cream is very emotionally appealing. But the part I want to stay focused on right now us actually the idea.

The idea that the alternative is better than soap. It implies a better way – it will get someone curious enough to read the ad. Think back to the really early Ogilvy and Mather ads for Dove to understand what I am talking about. They were written by Ogilvy when he was at his most productive and did some of his best copywriting.

I have deliberately used a really simple example here. If you look at a lot of financial newsletter/ trading programs they all exploit the concept of a big idea brilliantly.

Many times it is a variation on the theme of “I have cracked a financial market” Such as the share market, commodities market or options market. They elaborate with “I know an exact system that brings order to an otherwise random and baffling thing” – the share market.

To anyone who is an active investor the idea that there is order to the financial markets is very appealing. They want to know more. They want to understand how somebody found a way to create this perfect system.

In this case there is added emotional appeal to the idea. The exact system implies that you can predict the stock market and therefore you’ll have an inside track to making big profits. The big benefit is implied.

If you combine a big idea with a strong emotional appeal in your copy, the opening of your copy will be much more compelling. As a result your response will be much higher than if you have only a strong emotional appeal in your opening paragraphs.

Many copywriters treat their readers as one dimensional. A ball of emotion, driven by either fear or greed. Only the most cynical of us think of the ‘real’ people in our lives this way. When you write copy you are dealing with the same real people you are trying to build a relationship with. So treat them as real people and they’ll reward you with more sales and better patronage.

The first thing you can do to more deeply engage your reader is to create a use a really compelling idea. An idea that will get your reader to stop and take notice of your promotion. Then introduce other related ideas through out the body copy.

Home Business Idea – Starting Your Own Direct Mailing Business

Direct mailing is one method of marketing that is commonly use by companies or individual to advertise their business. Although Online marketing has made a major impact on advertising industry, many business owners find conventional marketing tool like Direct mailing still appealing for some reasons.

Direct mailing is a way which business owners promote their products or services by mailing printed ads to a large group of consumer. It is a cheap way to advertise a business and has good potential to reach prospect buyers. With Direct mailing, your printed ads are slip in consumers’ mailbox, putting it right in their hands at the time they likely will pay attention to it.

Many business owners would love the idea of cost cutting especially when it involves advertising expenses. Small business owners in particular, are very much on the look for any low cost method of reaching their targeted market. Looking at the situation, I believe offering those small business owners a less-expensive way to expose their business would be a great move.

I have been thinking of this one home business idea. What if I start my own direct mailing service? Since I already know some friends who own small businesses, I might as well ask them to be my clients and probably they will talk about my service to their other small business owner friends. I have done a brief research on this topic, and found out that starting a direct mailing business does not need a huge sum of money.

Here are the things that I will need to start my own direct mailing service:

  • Computer
  • Color printer
  • Paper cutter
  • Easy to use Design software
  • Paper in different sizes
  • 2 0r 3 part-time helpers

I may not need to employ part time helpers; my family members would be available for that job. They should be able to help me with cutting papers and distributing ads. And of course, I would consider employing full time helpers if there is an increase in demand.

As we all have seen, more people are interested to become the home business guy; they need to promote their products but they want to go on a low budget. Thus, introducing a complete range of direct mailing service as a powerful marketing tool for them could never be a bad idea. All I will need to do is to convince these business owners that I am helping them in term of cost saving and time.