Direct Sales Success – 3 Tips to Build a Better Website

If you’re a Network Marketing consultant with any reputable company, you’re in a field of competitors that spans your state, the nation, and possible the globe. How do you compete on a scale like that? Most companies don’t have territories, which can be both a blessing and a curse. It’s a blessing because you can prospect anywhere, but it’s a curse, because you can have an inordinate number of consultants in one market – essentially flooding the market and diluting customer value. What’s a good consultant to do – especially a new consultant?

First don’t panic. Anyone can be successful in Network Marketing by understanding the need to distinguish yourself from your competitors. I’ve written about this before: You are the most important product your company has to offer, and what better way to promote yourself and what you have to offer than through your own website.

Most of you will see the word “website” and shut down. “I’m not computer savvy. I don’t know how to build a website.” Relax. The great thing about being in sales in this day and age is the fact that the playing field has been leveled by the introduction of template driven websites like Blogger and OfficeLive. Don’t wait! Get started now with these 3 top tips:

1. Secure a domain name. If possible secure your own name: “janesmith.com” or “martinjones.com”, etc. Always try for the “.com” domain when possible. There are dozens of online registrars, so there’s no need to pay more than a few dollars for a year’s subscription, and there are some sites that will give you a domain name free for the first year. Just don’t tie yourself into any kind of lengthy contract. If you’re just getting started, you won’t need a lot of bells and whistles. Just get the domain name.

2. Get blogging! I use and recommend blogger.com for all my blogs. It’s a great place to start, with a few different template options from which you can select a style that’s right for you. And it’s free! Since you’re just getting started, it needn’t be elaborate. Plus, because it’s part of the Google network of companies, you have the ability to get your pages indexed right away. Blogs are a great traffic source if you’re writing about valuable information that potential clients and customers will love.

3. Link ‘em up! You can actually “assign” your domain name to your blogger address. That way when someone types in your domain name address “janesmith.com”, they will be taken directly to your most recent blog post.

These are three top tips to build your direct sales business fast using the internet. But this only scratches the surface. It’s one of the fastest ways to start creating traffic for yourself and your business. Use your blog to tell people about you and your business – but be careful! Don’t get yourself blacklisted from your company for using terms, photos, or images/logos that are not approved by your home office. Using a personal website/blog to educate your public about you is a great way to build rapport and help people get to know, like and trust you – but it should never be a place to advertise your opportunity directly – then the site will look too “salesy” and not personal enough. Remember, this is like doing a personal introduction. Tell people what you’d like them to know before they do business with you, then use personal correspondence to encourage them to check out your company site for ordering or enrollment information.

Once you establish a relationship with a prospect, you have every right to promote your offerings – but not a moment before!

Crowd Marketing – How to Promote Your Business

With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.What is Crowd Marketing?A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.Crowd Marketing TechniquesThe most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.The Power of Social MediaAnother effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. For example, few web applications help the business identify the target audience of a product, their key influencer, their position and location within web domain and provides with the best crowd marketing strategy starting from content recommendation to target markets locating. These tools make implementation of your marketing strategies easier and more effective.The Lego Group, children’s toy builder company, has been leveraging the concept of crowd marketing since the 90′s; it has used the Internet effectively to transform website traffic into effective customers and revenues. The key idea to engage target customers from around the world is novel and simple – it asks toy builders and idea-makers to share their ideas about new toys. These ideas are published on the website and are open to million enthusiastic audiences. Any builder can upload his unique design built out of the combination of thousands of different block pieces. The models are placed to audiences for marking and the models that get highest marks are chosen for the award. Moreover, the company uses fans’ ideas and models to build its toys from. Recently, it has created builds from the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular builds from the company for years. The company has been adopting social media-based marketing campaign to increase its audience reach and enhance revenues. Last year, the company has earned about $4 trillion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company may be set as an example for all businesses who wish to adopt crowd marketing strategies.

Direct Mail And Facebook For Website Traffic

If you’re looking to improve the amount of brand new customers that come into your business each and everyday, you will have to find new ways to promote yourself online, and do a wide variety of marketing strategies on a daily basis. If you want immediate sales, you have to be a traffic generation master.

Now getting traffic to your website doesn’t have to be hard. All you have to do is follow a few simple techniques that will allow you to have the most success as possible in your internet business. I’ve been doing this for a long time now, and I can honestly tell you that if you want to get more new sales, you have to drive more and more traffic to your website on a consistent basis.

In today’s lesson, I want to share with you some of the traffic methods that are working for me now, and how you can use these same techniques to work in your online business also. These strategies are very simple, and once you read them, you will see that it’s very easy to make money online simply and easily. Here’s the first traffic method that you can use in your online business today:

1) Direct mail to existing customers

Once you develop a large group of customers, there will come a point in time where the traffic from your existing will bring you 80% of your total business profits. Because of this, you will want to do anything that you can to sell more and more of your products to these people – over and over again.

One of the best ways to increase your conversion results and traffic count is with direct mail. You see if you just rely on email marketing to contact your existing customers, you’re missing out on a great bunch of potential profits that you could be getting in your online business. Direct mail has been proven to increase sales of online business owners, and the same can be true of you if you decide to put it into use in your business.

Here’s another way to get traffic to your website:

2) Facebook

Facebook is the number 2 ranked website on the internet (in terms of website traffic), and they are right behind Google (YouTube is number 3 by the way). The more “likes” and members that you can get to your Facebook page, and the more you interact with them, the more people will start to visit your site repeatedly to learn more free information or even to buy some of your products.

I think all businesses can benefit from Facebook. You can build a lot of relationships with your Facebook members, and can create special deals, campaigns, and activities that will allow you to get more website traffic, and boost your sales… all for free. But the first step is getting those Facebook “likes” and getting people to respond to you.

These 2 ways to get traffic to your website are both very good ways to make your business a success, and to start earning the money that you are looking for in your business. Hopefully you will put them into use.