Crowd Marketing – How to Promote Your Business

With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.What is Crowd Marketing?A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.Crowd Marketing TechniquesThe most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.The Power of Social MediaAnother effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. For example, few web applications help the business identify the target audience of a product, their key influencer, their position and location within web domain and provides with the best crowd marketing strategy starting from content recommendation to target markets locating. These tools make implementation of your marketing strategies easier and more effective.The Lego Group, children’s toy builder company, has been leveraging the concept of crowd marketing since the 90′s; it has used the Internet effectively to transform website traffic into effective customers and revenues. The key idea to engage target customers from around the world is novel and simple – it asks toy builders and idea-makers to share their ideas about new toys. These ideas are published on the website and are open to million enthusiastic audiences. Any builder can upload his unique design built out of the combination of thousands of different block pieces. The models are placed to audiences for marking and the models that get highest marks are chosen for the award. Moreover, the company uses fans’ ideas and models to build its toys from. Recently, it has created builds from the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular builds from the company for years. The company has been adopting social media-based marketing campaign to increase its audience reach and enhance revenues. Last year, the company has earned about $4 trillion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company may be set as an example for all businesses who wish to adopt crowd marketing strategies.

Is Marketing Direct Sales Different From Multi-Level Marketing?

Some years ago, I partnered with my first multi-level marketing company or MLM, not knowing exactly what a MLM company was. I thought I was just selling makeup and getting others to join me. Once I got into the industry, my eyes opened up to the conglomerate of marketing direct sales companies and all the various types of direct sales companies. There is multi-level marketing, network marketing, affiliate marketing, internet marketing and whatever other phrase that is hot for the new year. In either case, I was confused. I am always coming across people who don’t understand the difference between the different types of companies so I figured I will break it down simply for you all. In today’s blog I will focus on multi-level marketing.Marketing Direct Sales: Direct Sales is an industry in which companies sell their products or services directly to consumers through a distributorship.Basically, think of the term “direct sales” as the broad category for multi-level marketing and affiliate marketing. Marketing direct sales also goes beyond these two types of companies. There are also single-level companies that typically include industries such as real-estate and financial services. Single-level in which distributors are just compensated for the work that they do.Marketing Direct Sales: Multi-Level MarketingMulti-Level Marketing (MLM) is an industry in which individuals or an individual entity, called distributors, sell a company’s products or services through a down-line of distributors.In MLMs, individuals are able to purchase the right to sell a specific company’s products or services and are able to earn a commission on the items she or he sells. What makes multi-level marketing so attractive is that not only do you earn a commission on the products/services you sell, but you also earn a commission on sales when people join the business under you.In product based companies, like Mary Kay, Amway, Organo Gold, etc., distributors are able to buy products at wholesale and sell them at retail, which is usually a 50% markup on the wholesale price.In service based companies, like Legal Shield, ACN, etc. distributors are required to utilize the service to maintain their distributorship.Additionally, as distributors bring more people into the company and sell more products they are able to achieve certain rankings.MLMs are based around rankings that incentivize people to produce more. As you move up the ranks, you are able to earn higher commissions and earn additional bonuses.Marketing Direct Sales: The Downside of Multi-Level MarketingThe multi-Level marketing industry is often associated with a lot of negativity. Typically, when you hear the words network marketing or MLM, you will hear the following: SCAM! Before there were concrete regulations in place, there were people marketing direct sales illegally. There were many fly-by-night companies that came on the scene that were doing illegal activities such as Ponzi schemes. The issue here is that the majority of commissions were made off of bringing people into the business instead of selling products or services.However, the Fed shut down many of these companies years ago. However, be mindful there are still a few illegal companies lingering out there.Marketing Direct Sales: ConclusionOverall, this is a viable industry that allows anyone to make a solid living and for the real go-getters an opportunity to create wealth. Deciding to partake in this industry depends on what you are looking for. Fortunately, there are a variety of companies for everyone. Whether you like to do home parties selling makeup, jewelry, I’ve even seen bread! There are also online businesses.I suggest that you give marketing direct sales a try. If you are looking for a specific opportunity, I have a few options that I can suggest for you. I have participated in network marketing, affiliate marketing and online marketing so I have some experience to share.Comment below and share!

Super Affiliate Marketing Now

There are several ways that people go about making a living. Some take up ordinary day jobs where they spend hours in the office to be able to earn a paycheck. There are some who take up personal businesses as their means of survival. At the end of the day, the ends justify the means and it is all about making money. One of the best ways to do that is by getting a business that they can comfortably do from the comfort of their own home. Picture a scenario where you never have to leave the house and weave through traffic for you to make it to the office. Imagine never having to wake up early or have to answer to a terrible boss. Think about having all the time in the world to spend with friends or being there for all the family functions and never having to miss an important occasion simply because you had work commitments. No, this is not a dream. This is very possible if you choose to take the path taken by many other people who know the goodness of being independent. Yes, the answer lies in being your own boss. You must be asking yourself by now: how is that even possible? The answer is simply super affiliate marketing.

The advancement in technology brought with it a great invention in the form of the internet. This introduced new and improved ways of doing things. A lot of people got swept by this wave of change and it is amazing to look at the number of people who actually do their transactions online. The internet has thus become one of the richest hunting grounds for people who are looking to market their products or services. It is an excellent tool one can use to spread information and is therefore worth considering for anyone who is looking to market a product or service. A definite way to make continual profits is through marketing online. Affiliate marketing is one of the businesses that one can do from the comfort of their own home. All one requires is to have a computer and a stable access to the internet. There a lot of companies who would be willing to pay to have their products marketed.

The way this works is that the merchant which is the company that wants to have its products advertised pays you the affiliate to direct people to their website. You actually get to earn some commission for all the people who get directed to their website and the ones who actually purchase the products. The amount you earn is based on the products that you choose to market and the agreement that you have with the client. There are no fixed hours for working and you can work at any time you want while making as much as you want. The compensation you make gets deposited directly into your bank account. It does not require any experience and all one needs is the will to learn and a stable internet connection. Once you decide to take it up, there are various information sources available to you that can show you how to direct traffic through keyword searches and setting up blogs among other internet applications.