4 Essentials for Successful Twitter Marketing

With well over 100 million users, Twitter is the 2nd most popular social media network on the Internet. Twitter has become a favored marketing tool to stay in close communication with a network of followers by “tweeting” short messages on a regular basis. Building a dedicated following is a goal for any Twitter marketing campaign. Here a 4 essentials for successful twitter marketing.

Twitter Marketing Essential #1 – Be Timely

Twitter is all about quick, short, messages. It is essential to be timely. Respond to new follower, direct messages, and tweets within 24 hours. When someone mentions you, or re-tweets your tweet, let them know you appreciate it. But be timely. Waiting too long can hurt the relationship. Your goal is to have your message go viral and you need a good network of followers to achieve this goal.

There are quite a few twitter applications that will let track your mentions, re-tweets, keywords, and even schedule your outgoing tweets. I’m not here to promote any in particular, and each has subtle advantages, so do a little research. Here’s a few to start with: Tweetbeep, Twitter Alerts, TweetLater, Tweetdeck, and SocialOomph. You won’t need to make any financial commitments and you won’t need to spend your time watching the Twitter feed to see what’s going on out there in Twitter-land.

Twitter Marketing Essential #2 – Make it Personal

Never forget, business is personal. If you’re an entrepreneur growing a small business, it is essential to use your twitter marketing campaign to promote yourself and your product or service, at a personal level. It’s ok, and even advisable to tweet general, promotional information. It’s even OK to tweet positive messages. But in the end, your goal is to make a personal connection with you followers, and hopefully they promote you by re-tweeting and mentioning you their followers. To achieve this goal you’ll need to make your twitter marketing personal. Message, or tweet, followers directly when you have something unique that they can benefit from. Develop your relationship with your followers by thanking anyone who mentions or re-tweets you. Also, send a direct message to new followers, thanking them for doing so. Keep in mind that not every tweet needs to be a pitch. Build personal relationships.

Twitter Marketing Essential #3 – Be Informative

It’s tough to squeeze a lot into just 140 characters. With twitter marketing campaigns it is essential to keep it brief, and keep it informative. Think of your tweet as a newspaper headline. You need to capture your audience, get them interested in reading your post for more information, and convince them there is value in reading on. All this in only 140 characters. You need to position yourself as the “go to” source in your niche. In doing so, you’ll want to turn conversations public so others can see that you are a respected resource. Include all your followers (when appropriate) in your thank you when someone re-tweets or mentions you. This will help you promote yourself as a leader in your niche. But, don’t just say thanks. No one will know what you’re thanking them for and no one will have the time or interest to research the thread of communication. Instead, thank them for mentioning your product or brand. This will create a natural and casual mention of your product or brand and let all your followers know that you are the right resource to turn to.

Twitter Marketing Essential #4 – Be Social

Twitter is a social network, so be sociable. Don’t constantly send promotional or spam tweets. Use tweets to create a relationship and build a loyal following. Leverage your network by mentioning others. Follow other Twitter users outside your niche. When you like something they say, re-tweet it. By doing this, you will not necessarily be promoting your direct competitors, and you will have the opportunity to expand your market reach well beyond your group of followers. Smart users will reciprocate this and mention or re-tweet you as well. Remember, twitter marketing is a tool to develop relationships with the context of a social network.

Twitter Marketing Essentials

Many internet and social marketers rush out to join Twitter, and then wonder what to do with it. Twitter marketing takes time, but can be an effective tool in your marketing campaign. You’ll need to build a following which, in the beginning, will require you to follow others in the same niche. Soon you’ll begin to expand your reach and in time you’ll attract a large pool of people interested in your product or brand. Remember, Twitter is just a tool. You’ll need to support your twitter marketing efforts through other means, such as Facebook and blogging, to name two.

Direct Marketing With Landing Pages – Why You Should Consider Using Them

Landing pages versus general website searching has been an ongoing debate in our monthly business luncheons for a long time now. A landing page becomes a marketer’s tool for lead conversion say its proponents. This is not your regular website. Simply put, a landing page is designed for one specific purpose: to persuade a website visitor to take immediate action.The Oak Hill Business Leadership Group meets to share information and ideas on ways to increase profits in our little corner of heaven we call home. As with any other team we debate the pros and cons of the subjects we talk about. This month we all listened to George Jenkins talk about his experience with landing pages as part of a direct marketing campaign.George owns Oak Hill Home Constructors. If you need a new roof, fence, windows or addition to your home George is the man to call. Because he does offer a myriad of services his website is full of information. He knows that today people are more apt to go to your website to get more information than to call you on the phone. If your company does not have a website, then… we will not get into that scenario right now. Suffice to say if your company does not have a website then your chances of any kind of real growth is going to be substantially limited. It IS the 21st century after all.But I digress. Oak Hill Home Constructors has a great website where the home page talks about the company in general terms and offers links to other pages for more specific information. George found it annoying and time consuming to be constantly changing his home page when he had something special he wanted to promote. He chose instead to create a landing page along with his direct mail marketing to attract potential clients and it worked.Last month George wanted to advertise a roofing special. After purchasing a list of homeowners whose property is 15 years old or more he designed a postcard that “teased” the recipient. The tease directed the prospect to a landing page where George had more information about the special and a form link to get a free cost analysis. Instead of having the postcard recipient going to their general website, Oak Hill Home Constructors was able to focus the marketing on one particular place thanks to using a landing page.Here is what George learned in the process.A conventional landing page will be a one page website. It will have a very meaningful headline which should grab the visitor’s attention immediately. It typically has one or more “hero’ images, but the design must be secondary to the messaging, as this will instruct your visitor in what you want them to do. ¬†You do not want the design elements to distract from the messaging.Normally there is no navigation off of the page including to your website. One of the most important elements is the opt-in form. This can be very simple with first name and email or it can have much more information requested. Be careful though. Remember that the more information you request before the final sale, the more people will tend to walk away without completing the transaction.A landing page is the marketer’s tool for lead conversion. Whether that action is to sign up for a mailing list, order a product, or download a free report, a well-designed landing page can mean the difference between hundreds (or even thousands) of “action-takers” or merely a handful. Driving traffic to your landing page is only one small part of the conversion process. Once a visitor arrives at your site, make sure to let your copywriting skills shine.Then sit back and watch the conversions flow!After hearing about George’s success we all agreed using a landing page along with direct mail marketing was something we are all going to try in the future.Have you seen success with landing pages too?

Direct Mail And YouTube For Getting More Website Traffic

Getting website traffic isn’t hard at all. You may have come across multiple books, courses, articles, and blogs about how to get traffic, and they all may have sounded daunting. But you should know that it’s quite easy, and once you get the hang of it, you’ll be making the money in your business that you deeply desire.

In today’s lesson, I want to share with you some things that you can do to make your online business a success. And specifically, I want to talk about traffic generation. This is a term that you will hear a lot online, and it’s very important that you understand the concept, and how to make it a reality.

There are a lot of ways to get traffic to a site. There are a few free ways to get traffic to your site that you should never do, because they’re simply ineffective. 99.99% of the time (I had to leave the.01% out), these strategies will just waste your time, and you won’t have the opportunity to make any money.

Let me share with you some traffic generation tips that you can use to take your business from zero to hero in a short period of time. You should know that this process is fairly easy, and that they aren’t expensive to put into action. These actually fall into the category of “free marketing”, but their effectiveness makes them incredibly worthwhile. Here’s the first traffic strategy that you can use:

1) Direct mail

Direct mail can be amazingly profitable. When combined with backend marketing, the success that you can have is tremendous. However, instead of sending out letters to backend customers, I prefer using postcards. Postcards are cheap, and you don’t have to “open” them.

With direct mail letters, your recipients have to take an extra step in opening the envelope. This alone can get your letter tossed in the trash without even opening it. So make it easy on your customers and prospects. Send out a postcard that can lead them back to your site, and have them opt-in to your email newsletter, or have them buy a product. Here’s another way to get traffic:

2) YouTube

Creating YouTube videos isn’t a complex thing to do. All you need knowledge of is how to operate a camera, and how to look good on camera. Once you’ve created your video, upload it to YouTube and start getting traffic from it. If sitting behind a camera isn’t your style, then you should consider creating something called a “screen cast”.

A screen cast is simply a video that records your computer screen. Depending on the software that you use and the components of your computer, your voice can be heard easily while the video records. The better the video, the better your chances are of having someone subscribing to you on YouTube, and getting repeat visitors whenever you upload something new.

These 2 traffic techniques are available for use and you can start doing them right away. It’s very easy to get traffic to a site. It takes time, but you can reach it if you remain positive and continue to market your site to the best of your ability.