How Do You Craft Your Message To Market Yourself And Your Top Direct Sales Company?

Are you feeling stuck when it comes to figuring out how to craft your message so you can reach your target audience for your top direct sales company?

Is it challenging trying to figure out how to provide true value content to really help solve the problems of your target audience?

To craft your specific overall message, focus on your why, your mission.

If you’re like me, there used to be times when I felt like I was frantically running on a huge hamster wheel, going round and round and not making any real progress.

So, what’s the secret?

The answer is that there’s NO SECRET!

You must first know your mission, your why, with complete clarity. It’s okay if at first you think you know your why, but aren’t really sure. It may take time to refine it and redefine it. Accept your starting point and start taking action. Over time the clarity will come.

Then you must make an absolute commitment to doing what it takes and start working on yourself to become the leader you need to be to achieve the success you crave with your top direct sales company.

Determine your target audience and get into their heads, understand their mindset. Figure out their problems and challenges. There are all sorts of ways to do this. Be creative.

Start acquiring and building the knowledge needed to develop the skill-sets to build your value. This will be the best way to be able to help solve the problems your target audience is experiencing. Figure out the solutions yourself!

Start to produce your content.

What type of content? Again, this goes back to your message.

Use your passion from your WHY and translate it into your message, the “What I can do for you” message you want to use to get the attention of your target audience for your top direct sales company

You must have complete integrity. If you don’t, it will come back to haunt you and all of your efforts will go down the toilet.

Always be honest and truthful. Do not try to sell. Do learn how to use attraction marketing to get the attention of those you are trying to reach. Build relationships with them using the combination of your integrity, honesty, forthrightness and your ability to provide real value via your content.

The more value you can provide, the more prospects you will attract, the more relationships based on trust you will build an the more success you will experience.

Reflect on your WHY and figure out how you can follow through on it, to fulfill your heartfelt mission to serve others.

What actions do you need to take to make it happen? What is your message?

Break it down step by step. Be passionate. Be focused. Be committed (and NOT to an insane asylum!). Do NOT listen to naysayers as they will only steal your dream.

Figure out how to communicate the message behind your WHY to the masses and get it out there! Take consistent action.

Work on yourself, your mindset. Develop absolute belief in yourself! Now get to work by taking daily action. Focus on using your personal strengths to help others.

Get to work on figuring out your personal message, craft it thoughtfully, and then get it out to the world via your content to attract your target audience by letting them know you can help solve their problems.

You figure out the solutions, provide them in your valued content, build trust, attract prospects and you will find success with your top direct sales company by marketing the combination of your leadership and your value based, strategically crafted message.

Peter’s passion is “To Wake People Up And Inspire Them To Learn How To Find The Potential Within” so they can realize their dreams and goals… with passion.

He recently received the PRO U 2012 “Servant Leadership Award”, is a member of their Leadership Corps Group and was the April 2012 Spotlight Member of the Month. He is an author, internet marketer and success coach. He has an MBA from a top 10 university and has experience in travel, import/export, telecommunications, network marketing, and as an independent real estate investor for 12+ years.

Crowd Marketing – How to Promote Your Business

With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.What is Crowd Marketing?A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.Crowd Marketing TechniquesThe most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.The Power of Social MediaAnother effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. For example, few web applications help the business identify the target audience of a product, their key influencer, their position and location within web domain and provides with the best crowd marketing strategy starting from content recommendation to target markets locating. These tools make implementation of your marketing strategies easier and more effective.The Lego Group, children’s toy builder company, has been leveraging the concept of crowd marketing since the 90′s; it has used the Internet effectively to transform website traffic into effective customers and revenues. The key idea to engage target customers from around the world is novel and simple – it asks toy builders and idea-makers to share their ideas about new toys. These ideas are published on the website and are open to million enthusiastic audiences. Any builder can upload his unique design built out of the combination of thousands of different block pieces. The models are placed to audiences for marking and the models that get highest marks are chosen for the award. Moreover, the company uses fans’ ideas and models to build its toys from. Recently, it has created builds from the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular builds from the company for years. The company has been adopting social media-based marketing campaign to increase its audience reach and enhance revenues. Last year, the company has earned about $4 trillion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company may be set as an example for all businesses who wish to adopt crowd marketing strategies.

The Five Keys To Handling Fear In Network Marketing

Here are the five keys to handling fear in a direct sales, or network marketing business.

1. People’s fear has nothing to do with this type of business. Some people are afraid in general. They carry their fear around like a badge. It may have to do with change, security, self-doubt, money and just life in general. Maybe their fear comes up in a discussion about starting a business like this because it represents something new. It is important to remember that people’s fear is often a pre-existing condition. You did not cause them to be afraid. You simply bumped into it.

2. Maybe people are afraid of network marketing taking over their lives. The only people who put a lot of time into their direct sales business do it by choice. The business has no power of its own. The amount of time someone puts into the business is determined by his or her goals.

3. Some people are afraid that getting involved in this type of business precludes other opportunities. This is especially true when one spouse wants another spouse to get a regular job. Not only does it not preclude having another job, it can also finance other personal and work-related activities. Having a regular job can be a great adjunct to being a rep for a direct sales company because the distributor then gets to interact with more people.

4. It is true that “old school” network marketing put friendships and family relationships at risk. This was because of some now outdated business practices. Fortunately, in this more contemporary business climate, relationships are honored in such a way as to render a fear in this department no longer relevant.

5. For people who are afraid of not making money, the responsibility is really their own. The people who make money treat their business like a business. People who dabble, who put in inconsistent effort, who do not acquire the skills usually do not make any money. Again, people are in control. Compared with other businesses, which often have much more exposure and potential financial risk, here there is so much to gain and so little to lose.

Let’s break down what this business is as a further attempt to dismantle the fear. Being a distributor for a network marketing company means being a spokesperson who recommends a company’s products and services to others. The company pays its distributors who sell to their customers. Many companies allow distributors to recruit others who are part of their organization. This sounds like such a great deal to me, that, frankly speaking, and knowing what I know, I might be afraid not to get involved in an opportunity like this!