Engagement Marketing Will Boost Your Sales

Traditional marketing approaches are about targeting and educating your market about your products and services with the ultimate aim of making a sale.

Engagement marketing is a much more interactive approach. It encourages your clients and potential customers to communicate directly with you to share their thoughts, comments, reviews and recommendations.

By doing this you can better shape your products and services to meet their needs, you can improve your and content and delivery based on their feedback, you can help drive more interest in your business and ultimately generate more sales.

As it is so quick and easy for people to share their views through Facebook or Twitter or other social media sites it makes sense to directly engage with new and existing clients as potential opinion formers and advocates of your business.

So how do you make it happen? Well to some extent I am sure you do this already in your business but maybe you don’t have a planned approach.

To get you started here are three tips to help you develop your own engagement marketing strategy.

1. Take a step back and review what it is like to be a client of YOUR own business! We are often so embedded in what we do that it is easy to lose sight of what our own clients feel about the whole experience. Simple things such as the language you use in your emails, your voice messages and your response times can send a signal about how you connect and communicate with your clients.

2. When you examine each stage of your customer’s experience from the first to last point of contact you can start to work out ways in which you can enhance, develop and maintain that relationship with them. For example, offering an opt in choice of how best to stay in touch and communicate with them whether via phone, face to face, email, social media or direct mail can encourage more subscriptions to your services and ways to stay in touch, as long as you maintain this with relevant content and exclusive or special offers.

3. Make it easy for clients to start participating with you and your business by inviting them to share their views and opinions. This can range from sending out surveys, speaking to them directly, inviting comments on your blog or videos or starting a discussion topic on a forum or social media site. You can also host events such as in person taster sessions, teleclasses and webinars followed by a question and answer session so that you can better understand your clients’ needs and concerns while giving them the chance to get to know you.

The most important point of engagement marketing is that you are opening the doors to more involvement with your clients and potential clients. With this in mind it’s vital that you value and respect their opinions and that you make them feel welcomed, acknowledged and encouraged.

Oh… and don’t be afraid of negative comments because at least you get to hear about them and can take action to change and improve the situation!

How to Find the Best Direct Sales Companies Opportunities

Whether you are just planning to supplement your income from your existing job or looking for a viable source of income to replace your current job, joining and taking advantage of the best direct sales companies opportunities and marketing their products can be a lucrative way of earning a living. In a more technical sense, a direct sales company sells, products or services, usually something that is unique and is not readily available in the market, and distributes these products or services to the public through independent distributors.

The key thing here in these best direct sales companies opportunities is that the company, instead of paying third-party retailers and distributors, would give the commission to their independent distributors. That is why direct selling has been one of the most viable sources of income for home based business owners and entrepreneurs.

The following provides tips and suggestions on how to find the best direct sales companies opportunities where you can be a part of and go into this lucrative business for yourself.

* Choose a Niche Where You Are Passionate About the Products

One of the main keys to being a success in direct sales is that the independent distributor should believe and be passionate about the product. You will not be a success if you do not even enjoy nor even believe in the product or service itself. The first thing to consider when choosing the right company is that the product or services they are offering should be something that you enjoy doing or something that is close to your heart.

If you enjoy home improvement products then you should be involve in a niche specializing in these items. If you’re into health and wellness, then choose a company that offers genuine health products that really works. Focusing in a particular niche where you are familiar and comfortable with is the first step to being a success and taking advantage of the best direct sales companies opportunities.

* Choose a Good Company in Your Niche of Choice

If you have decided on an industry and a particular niche in that industry then the next step is to identify a good and viable direct sales companies operating in that particular niche. The important consideration here is to decide whether you want to join an established company with a reputable name and product, or if you want to try your chances and be one of the first distributors in a start-up direct sales company.

The advantage in an established company is that the product may be familiar and trusted by people however, your chances of dominating the niche may be more difficult since there are already several distributors who are in place ahead of you. On the other hand, getting involved in a new direct sales company can increase your chances of earning more. However, people may not be familiar with the product and would be doubtful in getting the product for themselves. In any case, there are several techniques on how to break these barriers in direct selling and it would be best to study them.

* Choose a Sponsor Who You Will be Working With

Another key thing as part of the finding the best direct sales companies opportunities available is to work with a sponsor that you would be comfortable with. You can work with someone local so it would be easy for you to meet regularly, or you can work with someone you know from another state. The key thing here is that you get the proper training that you will need to be a success in this business.

Finding the best direct sales companies opportunities is the first and most important step for an individual trying to penetrate the wonderful world of having a personal business in direct sales. However, this would entail careful planning and study before jumping in and committing yourself to the business.

Writing Tips For Article Marketing

Online article marketing has become a very popular marketing technique. But many newcomers are wondering why their articles are often not producing any results. In most cases it is because they are not observing some of the most fundamental rules for article marketing writing. The following is a concise list of points you need to take into account when writing for article marketing.

First, it is clear that in order to direct a lot of traffic to the landing page of your website, you will need to write a lot of articles. The more you have unique articles related to the product or service you are promoting, the more people will have a chance to stumble upon these articles when they search for the associated keyword in Google. Uniqueness of the article is very important for article marketing, as Google could penalize duplicate articles.

Second, your article should have a structure. It should have a title, an introduction, a few content paragraphs, and a conclusion. A successful text for article marketing should have about 500 words. Articles that are too short will not appear as very serious, where as very long articles will discourage people from reading them until the end where you usually drop your the link to your website.

Third, for article marketing campaigns to be successful, each article you write should be based on a targeted keyword phrase. For example, if someone is looking for information on training poodles, he might use the keyword “how to train poodles” to search in Google. You should make sure your candidate keyword gets enough traffic and that competition from other websites targeting the same keyword is not too high. You should be using the keyword in the title of the article, in the introduction, in the conclusion, and within the body of the article. The keyword usage should represent about 2% of all the words in the article. Also wording your title in the form of a question evoking a solution to a particular problem could be a good way to retain the attention of the reader.

Fourth, your article should be easy and fun to read. If the reader wanted to find a formal, complicated and boring description of what he is looking for, he would have searched Wikipedia or other similar websites. You should keep in mind that if you were searching for something on the web you would probably type in something simple, clear and direct describing what you are searching, and you would hope for a simple, clear, direct, interesting, relevant and concise response. Some humor would not hurt either. A good guideline to get your readers to relate much easier to your article content is writing as though you were talking to a friend or member of your family. Writing in the first person (using term such “I” and “myself”, etc.) would also help achieve that.

Finally, you will need to include into your article the link to your website or the direct link to the merchant of the product or service you are promoting, if the directory you are submitting to allows it.

Make sure that the keyword is used in the link anchor, and try to word the anchor in a way that arouses the curiosity of the reader. It is also good practice to insert the link a second time if the directory allows it, using the “http://www.yourdomain.com” form, so that if the article is copied the link address does not get lost.

Following the above recommendations you will find that they are indeed very beneficial for article marketing as they will surely help your articles contribute to the success of your online marketing campaigns.