Direct Response Copywriting – What Is the Big Idea? (It Is More Important Than You Think)

While it is true that people buy for emotional reasons and justify their decision with logical reasons. They also read ads to satisfy their curiosity. Especially when you pique their interest with a new and engaging idea.

The idea that Dove has one quarter moisturising cream so it won’t dry your skin out like soap can is actually a really intriguing idea.

To anyone who is looking for an alternative to traditional soap this idea of lather themselves in moisturising cream is very emotionally appealing. But the part I want to stay focused on right now us actually the idea.

The idea that the alternative is better than soap. It implies a better way – it will get someone curious enough to read the ad. Think back to the really early Ogilvy and Mather ads for Dove to understand what I am talking about. They were written by Ogilvy when he was at his most productive and did some of his best copywriting.

I have deliberately used a really simple example here. If you look at a lot of financial newsletter/ trading programs they all exploit the concept of a big idea brilliantly.

Many times it is a variation on the theme of “I have cracked a financial market” Such as the share market, commodities market or options market. They elaborate with “I know an exact system that brings order to an otherwise random and baffling thing” – the share market.

To anyone who is an active investor the idea that there is order to the financial markets is very appealing. They want to know more. They want to understand how somebody found a way to create this perfect system.

In this case there is added emotional appeal to the idea. The exact system implies that you can predict the stock market and therefore you’ll have an inside track to making big profits. The big benefit is implied.

If you combine a big idea with a strong emotional appeal in your copy, the opening of your copy will be much more compelling. As a result your response will be much higher than if you have only a strong emotional appeal in your opening paragraphs.

Many copywriters treat their readers as one dimensional. A ball of emotion, driven by either fear or greed. Only the most cynical of us think of the ‘real’ people in our lives this way. When you write copy you are dealing with the same real people you are trying to build a relationship with. So treat them as real people and they’ll reward you with more sales and better patronage.

The first thing you can do to more deeply engage your reader is to create a use a really compelling idea. An idea that will get your reader to stop and take notice of your promotion. Then introduce other related ideas through out the body copy.

How to Improve the Attire of Display Boxes in Five Simple Yet Chic Steps?

Every manufacturer aims to exhibit its products in the best way possible. Thus, they use counter display boxes to display their products mesmerizingly. You may have noticed one of these boxes at cash counters in various retail stores. So, these products are used to showcase your products at a prominent location in the store to attract customers. However, it is crucial to make the Display Boxes look alluring so that customers cannot resist their charm.

Read these amazing tips if you want to enhance your products’ display and boost your business as well.

Durable and Sturdy boxes will go a long way:
Boxes are meant to protect the products inside and attract customers as well. So, creating robust boxes is the best way to fulfill the former objective. You can easily do this by choosing sturdy materials for your boxes. Such material will keep the products safe and maintain the shape of the products longer as well. Packaging companies offer several different materials for creating strong boxes.

Corrugated material is mostly used for shipping purposes, as it is one of the most robust materials available. However, you can use this material for any other type of box as well. Moreover, you can also customize its thickness to meet your requirements. Thus, choosing corrugated Counter Display Boxes is an excellent choice for displaying your products while maintaining their safety.

Cardstock, also referred to as pasteboard, can be used as well for these boxes. This material is thick, durable, and inexpensive as well. Similarly, rigid material is also an appropriate choice for the boxes. It is thicker than cardstock and can be used for creating quality sturdy boxes.

In addition to this, you can also use kraft material for making eco-friendly boxes. Kraft material is biodegradable, recyclable, and resilient as well. Thus, by choosing this material, you can create captivating boxes without harming the environment.

How can you make the boxes captivating?
Counter display packaging boxes are meant to showcase your products to attract more customers and increase sales as well. Moreover, these boxes are also an affordable way to advertise and promote your brand and its products. Thus, it is necessary to make the design of the boxes enticing and eye-catching. If the design is not appealing enough, the customers will not pay much attention to it.

A great way to design beautiful boxes is by using add-ons. These fantastic features are an excellent way to upgrade the design of the boxes with little effort. There are numerous add-ons available that can be customized in any way you wish. For instance, you can use foil stamping for the logo or any patterns that may be in the design. Similarly, you can also use embossing to engrave the logo into the boxes for a luxurious and sleek look. Also, debossing can be used for other printed details such as the tagline or the brand name.

The coating of the box is also an important detail when it comes to the design. It is vital to choose a coating that accompanies the rest of the design and enhances it. So, you can give our boxes a polished and shiny look with a gloss coating. Or you can keep it simple by selecting a matte coating. On the other hand, you can also use another special coating known as spot UV. This coating gives an effect of both gloss and matte coatings at the same time.

Striking Colors Will Boost Your Sales Within No Time:
You can use various colors to elevate your design. Moreover, using vibrant color combinations is an excellent way to catch customers’ attention quickly. So, you can select any color combination for the Cardboard Boxes Wholesale at any packaging company you choose. In addition to this, you can also select a color model of your preference to get the required results. There are two color models available for this purpose with unique qualities. These models include PMS and CMYK.

Utilize Enticing Printing Options
Once the customers are attracted to the boxes, they will top to read about the selling product. After reading the box, they will get to see if the product is suitable for them or not. Moreover, it will also help them in making the buying decision. Therefore, the content printed on the boxes should be compelling enough to convince customers to buy your product. So, it is vital to print enticing details about your product to intrigue the customers. Furthermore, it is essential to include the brand name and logo to promote your products.

Also, you can select a printing technique of your choice for custom-printed counter display boxes. The various techniques you can choose from are:

Digital printing

Lithographic printing

Flexography printing

Pick a Company that Meets the Cut
Many companies offer to manufacture remarkable CBD Boxes Wholesale. However, it is crucial to find a company that meets all your requirement. You have to consider several things when choosing a company. For instance, you have to ensure if the company offers the customizations you’re looking for. Or if their rates fit your budget or not. After comparing all these different aspects, you can pick the best suitable option and order the custom counter display boxes.

Enhance Your Display Packaging with Urgent Boxes
UrgentBoxes is a company based in the USA. They use modern techniques to create captivating boxes. Moreover, they produce Custom Display Boxes at wholesale at economical prices. Thus, you can display your products wonderfully while staying within your budget.

For further information about their packaging solutions, you can head over to their website. Also, you can contact their 24/7 customer care as well.

Engagement Marketing Will Boost Your Sales

Traditional marketing approaches are about targeting and educating your market about your products and services with the ultimate aim of making a sale.

Engagement marketing is a much more interactive approach. It encourages your clients and potential customers to communicate directly with you to share their thoughts, comments, reviews and recommendations.

By doing this you can better shape your products and services to meet their needs, you can improve your and content and delivery based on their feedback, you can help drive more interest in your business and ultimately generate more sales.

As it is so quick and easy for people to share their views through Facebook or Twitter or other social media sites it makes sense to directly engage with new and existing clients as potential opinion formers and advocates of your business.

So how do you make it happen? Well to some extent I am sure you do this already in your business but maybe you don’t have a planned approach.

To get you started here are three tips to help you develop your own engagement marketing strategy.

1. Take a step back and review what it is like to be a client of YOUR own business! We are often so embedded in what we do that it is easy to lose sight of what our own clients feel about the whole experience. Simple things such as the language you use in your emails, your voice messages and your response times can send a signal about how you connect and communicate with your clients.

2. When you examine each stage of your customer’s experience from the first to last point of contact you can start to work out ways in which you can enhance, develop and maintain that relationship with them. For example, offering an opt in choice of how best to stay in touch and communicate with them whether via phone, face to face, email, social media or direct mail can encourage more subscriptions to your services and ways to stay in touch, as long as you maintain this with relevant content and exclusive or special offers.

3. Make it easy for clients to start participating with you and your business by inviting them to share their views and opinions. This can range from sending out surveys, speaking to them directly, inviting comments on your blog or videos or starting a discussion topic on a forum or social media site. You can also host events such as in person taster sessions, teleclasses and webinars followed by a question and answer session so that you can better understand your clients’ needs and concerns while giving them the chance to get to know you.

The most important point of engagement marketing is that you are opening the doors to more involvement with your clients and potential clients. With this in mind it’s vital that you value and respect their opinions and that you make them feel welcomed, acknowledged and encouraged.

Oh… and don’t be afraid of negative comments because at least you get to hear about them and can take action to change and improve the situation!