5 Best Profitable Mobile Marketing for Business Strategies

A competitive edge is what businesses are looking for in today’s market. This is where mobile marketing for business comes in. Mobile marketing is an essential tool especially when you are looking to drive traffic to your online business site.

Getting your traffic Share

There are several modes of operation of mobile marketing for business. These include click to call, click to map, and SMS texting and push notifications. By integrating mobile technology into your site, you not only reach your clients more quickly but you also get to more people faster than any other marketing method and at a fraction of the huge cost encountered when you use other marketing strategies.

1. Click to Call

Click to call is more or less the integration of a call button on your site page. This call button allows customers to call you from anywhere in the world. The click to call button can also be a gateway to chatting online or texting one on one with the interested client. It is a great way of promoting products or the services that you provide in real time. Click to call works two ways. The client can either request a call from the company or call the company through a number that is usually present on the web page.

Click to call has another more engaging feature called the video chat. This feature enables you to see the person you are chatting with and some advanced chatting systems will allow you to navigate the web page with the client and co-fill the required fields. An advantage of video chatting is the real time rapport that is created with the client when they enquire about your products or services. Probably the most notable feature of CTC, or click to call, is the accuracy in getting the required target group to better know what to expect from your business.

2. Click to Map

CTM, OR Click to map is a marketing strategy that employs software targeted at mobile users which aids in the creation of maps quickly and easily. Mapping is a great way of advertising the location of your physical business. It shows the exact location of your business and any other branches that your business has. In this way, your customers can locate your business without having to ask for directions, which may in turn make several, would be customers to ignore the seeming hassle.

3. SMS Text Messaging

SMS text messaging gives you the platform of interacting with your customers from your virtual office directly to their phones. By sending a short code to the willing customers, you acquire their cell number and it is automatically stored in your system database. The database storage system comes integrated into the software used for mobile advertising. SMS’s advertise directly to your target audience. About 100 million SMS’s per month are said to be sent out to potential clients in the European market alone in the attempt to advertise.

4. Push Notifications

Push notifications work like SMS but since it makes use of internet bandwidth, it is a free tool in mobile marketing business. It is cost effective but the disadvantage is that the end-user has the option of turning the application off. This will bar any future notifications from reaching him. Such notifications are turned off because they tend to interfere with activities that the phone user was using thus coming off as a nuisance when they are only an attempt at advertising.

5. QR Codes

These are codes sent to mobile operators from the internet. They come in handy because they have the potential of tracking sources that are offline in just the same way that they help analyze the tracking data on the online platforms.

Because of its property of user-controlled advertising, the consumer does not find it bothersome to receive texts on an occasional basis from the advertising company. This is because the interaction is initialed by the user and he can decide not to receive any more ads anytime he so chooses.

Mobile marketing for business is a niche in online marketing that has allowed millions of potential clients, access to products and services that would have otherwise been difficult to locate or find. Mobile marketing for business comes with the promise of getting a good targeted mobile to your place of business.

Internet Marketing and Direct Sales – The Perfect Combination

Most entrepreneurs like to get involved with direct sales companies because of the highly rewarding compensation plans. Most also dislike to sell the products to friends and family, also known as personal sales.

What if you can combine Internet marketing with direct sales? That would eliminate the personal sales factor while you can still be rewarded by the compensation plans and get the best leverage possible.

The disadvantages of most direct sales opportunities is that you have to do cold calling, attend meetings, convincing of how wonderful the products are, setup meeting with strangers with a flip file and explain to them how wonderful the products are and also to make a pest of yourself to your friends and family.

The advantages of Internet marketing is that you don’t have to do any of the above. All you need to do is to teach yourself how to do Internet marketing to start off with.Once you have mastered that (which should not take longer than 90 days) then you can simply use your new Internet marketing skill to promote the products from a direct sales company.

The outcome of this combination would be that you spend 2 – 4 hours per day on the Internet attracting customers all over the world to you. You don’t have to find customers by using ancient marketing methods like cold calling, meetings and all of the rest, they will find you. The concept is simple really but yet very effective.

Who would not like to spend time on the Internet and profit from it? It now possible and the best is that all the HATE TO DO’s are automatically eliminated with this perfect combination.

Direct Marketing With Landing Pages – Why You Should Consider Using Them

Landing pages versus general website searching has been an ongoing debate in our monthly business luncheons for a long time now. A landing page becomes a marketer’s tool for lead conversion say its proponents. This is not your regular website. Simply put, a landing page is designed for one specific purpose: to persuade a website visitor to take immediate action.The Oak Hill Business Leadership Group meets to share information and ideas on ways to increase profits in our little corner of heaven we call home. As with any other team we debate the pros and cons of the subjects we talk about. This month we all listened to George Jenkins talk about his experience with landing pages as part of a direct marketing campaign.George owns Oak Hill Home Constructors. If you need a new roof, fence, windows or addition to your home George is the man to call. Because he does offer a myriad of services his website is full of information. He knows that today people are more apt to go to your website to get more information than to call you on the phone. If your company does not have a website, then… we will not get into that scenario right now. Suffice to say if your company does not have a website then your chances of any kind of real growth is going to be substantially limited. It IS the 21st century after all.But I digress. Oak Hill Home Constructors has a great website where the home page talks about the company in general terms and offers links to other pages for more specific information. George found it annoying and time consuming to be constantly changing his home page when he had something special he wanted to promote. He chose instead to create a landing page along with his direct mail marketing to attract potential clients and it worked.Last month George wanted to advertise a roofing special. After purchasing a list of homeowners whose property is 15 years old or more he designed a postcard that “teased” the recipient. The tease directed the prospect to a landing page where George had more information about the special and a form link to get a free cost analysis. Instead of having the postcard recipient going to their general website, Oak Hill Home Constructors was able to focus the marketing on one particular place thanks to using a landing page.Here is what George learned in the process.A conventional landing page will be a one page website. It will have a very meaningful headline which should grab the visitor’s attention immediately. It typically has one or more “hero’ images, but the design must be secondary to the messaging, as this will instruct your visitor in what you want them to do. ¬†You do not want the design elements to distract from the messaging.Normally there is no navigation off of the page including to your website. One of the most important elements is the opt-in form. This can be very simple with first name and email or it can have much more information requested. Be careful though. Remember that the more information you request before the final sale, the more people will tend to walk away without completing the transaction.A landing page is the marketer’s tool for lead conversion. Whether that action is to sign up for a mailing list, order a product, or download a free report, a well-designed landing page can mean the difference between hundreds (or even thousands) of “action-takers” or merely a handful. Driving traffic to your landing page is only one small part of the conversion process. Once a visitor arrives at your site, make sure to let your copywriting skills shine.Then sit back and watch the conversions flow!After hearing about George’s success we all agreed using a landing page along with direct mail marketing was something we are all going to try in the future.Have you seen success with landing pages too?