Direct-Response Marketing – Three Reasons Why Direct-Response Can Boost Sales Almost Immediately

Direct-Response Marketing is often thought of only in its most basic form…direct mail.

But direct-response (or “DR”) isn’t limited to mail. It can be used for websites, email, print ads, case studies, brochures, and much more. DR copy is one of the fastest ways to boost your bottom line.

You do want to boost your bottom line, don’t you?

Here are three reasons why you should use DR marketing for your websites, emails, brochures, print ads, and any other piece of copy you can think of:

You know right away if an ad is working

Branding, by nature, takes time to be effective (if it’s ever effective).

Direct-Response, on the other hand, gives you immediate feedback. If you publish an ad on Monday, and aren’t getting calls that day, you know the ad didn’t work.

If an ad fails, you can kill it and never run it again.

Which leads to the next point…

It gives you more control

Branding can’t be measured because a brand ad isn’t asking for an action.

Because DR ads ask for action, you can measure the effectiveness of each ad and each medium.

You get to learn how much you are paying per customer, per lead, the cost per sale, and any other metric that’s important to you (such as the price customers are willing to pay).

Speaking of different mediums…

Once you find something that works, you can easily apply it to other mediums

One of the hardest parts of running a business is finding the benefits and sales messages that appeal to your customers.

With branding, you can never be 100% sure what’s working (because your goal is to expose people to your brand, not get an immediate sale).

With DR, you know exactly what’s working, and once you find a sales appeal that works, you can apply it to every medium.

Direct-Response also helps with product and service development. If you find that “fast results” sells more than “low-cost”, you can create products that help meet your customers need for speed.

There’s only one problem…

Branding ads are often very creative, beautiful, and a lot of fun to make.

But, you must always ask yourself…is the purpose of your ad to please people, or is it to make you money?

Would you rather hear people tell you that you’ve created a beautiful ad, or would you rather watch your bank account grow?

Are you ready to give direct-response marketing a try?

If you are, I have something that I think you’ll love.

Internet Marketing and Direct Sales – The Perfect Combination

Most entrepreneurs like to get involved with direct sales companies because of the highly rewarding compensation plans. Most also dislike to sell the products to friends and family, also known as personal sales.

What if you can combine Internet marketing with direct sales? That would eliminate the personal sales factor while you can still be rewarded by the compensation plans and get the best leverage possible.

The disadvantages of most direct sales opportunities is that you have to do cold calling, attend meetings, convincing of how wonderful the products are, setup meeting with strangers with a flip file and explain to them how wonderful the products are and also to make a pest of yourself to your friends and family.

The advantages of Internet marketing is that you don’t have to do any of the above. All you need to do is to teach yourself how to do Internet marketing to start off with.Once you have mastered that (which should not take longer than 90 days) then you can simply use your new Internet marketing skill to promote the products from a direct sales company.

The outcome of this combination would be that you spend 2 – 4 hours per day on the Internet attracting customers all over the world to you. You don’t have to find customers by using ancient marketing methods like cold calling, meetings and all of the rest, they will find you. The concept is simple really but yet very effective.

Who would not like to spend time on the Internet and profit from it? It now possible and the best is that all the HATE TO DO’s are automatically eliminated with this perfect combination.

What are the best tyre brands for your motorcycle?

Choosing a tyre brand for your motorcycle can be difficult. There are many different brands that offer a variety of options, and it is important to consider what you will need, as well as motorcycle tyre prices in Sri Lanka, before making a purchase.

Different brands are better suited to different types of motorcycles, so this is one factor that will influence your decision on which brand to choose. The type of tyre you need will also depend heavily on the roads where you drive and the weather conditions in these areas.

Bias-ply tyres were more common decades ago but nowadays radial tyres have become standard for most bikes; however, some older models still use bias ply tyres or even solid rubber tyres. Radial tyres can be identified by their sidewalls; they usually slope at a 45-degree angle while bias plies remain squared off. These days many manufacturers offer radials as an option on certain models rather than using them exclusively throughout their range due to cost.

Some good brands of tyres for motorcycles include Dunlop, Michelin and Bridgestone. Bridgestone are popular tyres because they have a large range of motorcycle models for which they produce suitable tyres. This brand has built up its reputation over the years through word of mouth so it’s good to see them branching out into other genres including Sport Touring bikes too.

Dunlop also offer various types of radial & bias ply tyres made specifically for motorcycles. Next time you’re looking at tyres for your ride, don’t forget to consider Dunlop tyres as they offer a great product across the board.

While imported tyres are good, it is always best to check out locally manufactured tyres as well, since these will be tested on local roads and terrain and will be able to better withstand the local conditions. In this sense, it is not only motorcycle but even bicycle tyres in Sri Lanka need to be checked properly before you buy them.