Engagement Marketing Will Boost Your Sales

Traditional marketing approaches are about targeting and educating your market about your products and services with the ultimate aim of making a sale.

Engagement marketing is a much more interactive approach. It encourages your clients and potential customers to communicate directly with you to share their thoughts, comments, reviews and recommendations.

By doing this you can better shape your products and services to meet their needs, you can improve your and content and delivery based on their feedback, you can help drive more interest in your business and ultimately generate more sales.

As it is so quick and easy for people to share their views through Facebook or Twitter or other social media sites it makes sense to directly engage with new and existing clients as potential opinion formers and advocates of your business.

So how do you make it happen? Well to some extent I am sure you do this already in your business but maybe you don’t have a planned approach.

To get you started here are three tips to help you develop your own engagement marketing strategy.

1. Take a step back and review what it is like to be a client of YOUR own business! We are often so embedded in what we do that it is easy to lose sight of what our own clients feel about the whole experience. Simple things such as the language you use in your emails, your voice messages and your response times can send a signal about how you connect and communicate with your clients.

2. When you examine each stage of your customer’s experience from the first to last point of contact you can start to work out ways in which you can enhance, develop and maintain that relationship with them. For example, offering an opt in choice of how best to stay in touch and communicate with them whether via phone, face to face, email, social media or direct mail can encourage more subscriptions to your services and ways to stay in touch, as long as you maintain this with relevant content and exclusive or special offers.

3. Make it easy for clients to start participating with you and your business by inviting them to share their views and opinions. This can range from sending out surveys, speaking to them directly, inviting comments on your blog or videos or starting a discussion topic on a forum or social media site. You can also host events such as in person taster sessions, teleclasses and webinars followed by a question and answer session so that you can better understand your clients’ needs and concerns while giving them the chance to get to know you.

The most important point of engagement marketing is that you are opening the doors to more involvement with your clients and potential clients. With this in mind it’s vital that you value and respect their opinions and that you make them feel welcomed, acknowledged and encouraged.

Oh… and don’t be afraid of negative comments because at least you get to hear about them and can take action to change and improve the situation!

Tips For Making Online Marketing Work For You

Recommend Article Article Comments Print ArticleShare this article on FacebookShare this article on TwitterShare this article on LinkedinShare this article on RedditShare this article on PinterestExpert Author Randall A Magwood
On the internet, marketing your products and services online is a tough thing to do. This is especially true if you’re a beginner. But you shouldn’t let your lack of sales and profits thwart your efforts. A lot of the top online business owners will tell you that it took them YEARS to have the successful online business that they currently have. So it definitely takes time for things to go your way.

If you’re trying to make fast money online, you will need a heavy advertising budget. But if you’re just starting out and have limited advertising funds, don’t believe the hype. There are some people who will tell you that you can make money online without a website, without a product, without an email list, without traffic, heck… even without an internet connection. I’m being honest here!

You can’t believe these things though. If I were you, I would be focusing on how to market your business in a way that allows you to get targeted traffic to your website, and offering them something that will lead to a sale or lead to them signing up for your email newsletter. Both of these avenues are good.

If you’ve been marketing your business online for quite some time now and haven’t seen the results that you’ve been looking for, then it’s time to try something else. Sometimes when things get tough, you have to switch things up a bit to see if you can change your online business direction from “unprofitable”, to “profitable”.

One thing that you don’t want to do online is to practice brand advertising. This is a big no-no if you want to make more money in your business. Instead of using brand advertising, you should rely on using “direct response advertising” to get you the sales and profits that you are looking for.

What is direct response advertising? Well, it’s simply a more effective way to track and test your ads to see what is working, and what isn’t. Direct response advertising operates on the principle that you should be seeing rules NOW. This means you should be getting opt-in email subscribers now, you should be seeing sales now, or you should be seeing results as soon as you put together a brand new marketing campaign.

This is the best way to promote yourself and your website online. Leave brand advertising to the big businesses, and focus on getting results right away. Now I’m not suggesting that you should be trying to “get rich quick”… I’m saying that for every ad or campaign that you put out online, you should be seeing some results from it very quickly.

This is very important, and it’s very crucial to the operation of your online business. You can’t have the field of dreams mentality… whenever you run an ad or generate traffic to your website, make sure that people are taking the action that you want them to take soon after they visit your website.

If you want to have success in your online business, these are things that you absolutely need to know how to do. Take these tips to heart and see if you can make things work in your online business today.

Direct Mail And YouTube For Getting More Website Traffic

Getting website traffic isn’t hard at all. You may have come across multiple books, courses, articles, and blogs about how to get traffic, and they all may have sounded daunting. But you should know that it’s quite easy, and once you get the hang of it, you’ll be making the money in your business that you deeply desire.

In today’s lesson, I want to share with you some things that you can do to make your online business a success. And specifically, I want to talk about traffic generation. This is a term that you will hear a lot online, and it’s very important that you understand the concept, and how to make it a reality.

There are a lot of ways to get traffic to a site. There are a few free ways to get traffic to your site that you should never do, because they’re simply ineffective. 99.99% of the time (I had to leave the.01% out), these strategies will just waste your time, and you won’t have the opportunity to make any money.

Let me share with you some traffic generation tips that you can use to take your business from zero to hero in a short period of time. You should know that this process is fairly easy, and that they aren’t expensive to put into action. These actually fall into the category of “free marketing”, but their effectiveness makes them incredibly worthwhile. Here’s the first traffic strategy that you can use:

1) Direct mail

Direct mail can be amazingly profitable. When combined with backend marketing, the success that you can have is tremendous. However, instead of sending out letters to backend customers, I prefer using postcards. Postcards are cheap, and you don’t have to “open” them.

With direct mail letters, your recipients have to take an extra step in opening the envelope. This alone can get your letter tossed in the trash without even opening it. So make it easy on your customers and prospects. Send out a postcard that can lead them back to your site, and have them opt-in to your email newsletter, or have them buy a product. Here’s another way to get traffic:

2) YouTube

Creating YouTube videos isn’t a complex thing to do. All you need knowledge of is how to operate a camera, and how to look good on camera. Once you’ve created your video, upload it to YouTube and start getting traffic from it. If sitting behind a camera isn’t your style, then you should consider creating something called a “screen cast”.

A screen cast is simply a video that records your computer screen. Depending on the software that you use and the components of your computer, your voice can be heard easily while the video records. The better the video, the better your chances are of having someone subscribing to you on YouTube, and getting repeat visitors whenever you upload something new.

These 2 traffic techniques are available for use and you can start doing them right away. It’s very easy to get traffic to a site. It takes time, but you can reach it if you remain positive and continue to market your site to the best of your ability.